Digital Marketing

4.9 / 5 Feefo reviews

Are you looking to master the fundamentals of Digital Marketing? Discover the strategies, channels and tactics you need in order to deliver effective marketing campaigns in the digital world.

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2 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Modern marketing means delivering the right message at the right moment to the right audience.

Our two-day course will kick-start or consolidate your digital marketing knowledge so you can gain new skills, reach your audience online and navigate the ever-changing world of digital marketing.

During the session, you'll immerse yourself in the digital marketing industry and explore theoretical and strategic approaches to digital marketing. We’ll also provide practical insights into the leading digital channels, including Email, Search, Social Media, PPC, Display & Video. We also look at the importance of data, tracking and measurement within digital campaigns.

Our Digital Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

If you’re a business that’s looking to provide your teams with an extensive learning experience, we also offer a Digital Marketing Strategy Online course that will help teams to solidify their digital marketing knowledge and build a real-life strategy.

Course overview

Who should attend:

Whether you’re a C-Level executive hoping to get a better understanding of your business's digital marketing plans or a graduate trying to break into the marketing industry, this course will solidify any existing knowledge and give a rounded view of the current digital marketing landscape.

If you’re in a finance, data science, or other non-activation media related role, you’ll benefit from learning about how media can be planned for maximum efficiency, and how to troubleshoot common challenges.

What you'll learn:

By the end of this course, you will be able to:

  • Identify the key principles of delivering effective digital marketing campaigns
  • Clearly identify your marketing objectives and how to measure the success of individual tactics / your overall strategy
  • Build an audience targeting strategy across different digital channels
  • Select that digital channels that are appropriate for your brand and audience base
  • Build integrated omni-channel campaigns rather than focusing on individual platforms and silos

Course agenda

Introduction to Digital Marketing Theory
  • Marketing fundamentals
  • Marketing in a digital world
  • Principles of marketing effectiveness
Digital Marketing
  • Introducing the Marketing Funnel
  • Digital marketing channels
  • Setting digital objectives
  • Digital marketing measurement: Principles and metrics
Data and Targeting
  • Utilising first, second and third-party data
  • Targeting principles: Contextual and behavioural targeting
Email Marketing
  • The role of email
  • Privacy and database management
  • Principles for success
Search Engine Optimisation
  • The evolving search results
  • How search engines evaluate content
  • Keyword and content research
  • Common SEO objectives
  • Optimisation fundamentals
Organic Social Media
  • The changing social media landscape
  • The role of organic social
  • Humanising your brand
  • Building consumer trust
Social Media Advertising
  • Paid search objectives
  • Ad formats and content
  • Audience targeting
Paid Search
  • The role of paid search
  • Introduction to Google Ads
  • The auction process
  • Account structure
  • Keywords bidding and Match Types
Display & Video Advertising
  • Introduction to programmatic advertising
  • The Google Display Network
  • GDN Ad formats
  • Youtube Ad formats
  • GDN Audience segments
Retail Media Marketing
  • Benefits and evolution
  • Amazon spotlight
Digital Marketing Measurement
  • Measurement principles and evolution
  • Media platform measurement vs Analytics
  • Introduction to Google Analytics 4
  • Attribution introduction and use cases

Next Steps:

If you’re looking to delve into some of the more specific channels covered in this course, why not start with our Email Marketing course, which will show you how to create and consolidate your email marketing strategy?

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4.9 / 5 Feefo reviews
Independent Service Rating based on 32 verified reviews

Digital Marketing

Friendly yet comprehensive course for beginners.

Trusted Customer 8 March, 2024

Digital Marketing

The holistic overview of the course was helpful. I enjoyed the course however I do feel it needed to be spread out across more days as by the end of the course it was tiring trying to cramp the content into two days. Please also try emailing the slides instead of the link as many employees dont allow for downloads from links

Denise 7 July, 2022

Digital Marketing

Very informative and engaging sessions with the Jellyfish Team. Looking forward to our additional sessions.

Trusted Customer 14 December, 2021

Frequently asked questions

  • What is digital marketing?

    Digital marketing uses online channels and technology to promote and advertise products or services. It involves various strategies such as social media marketing, SEO, email marketing, content marketing, and paid advertising. The goal is to reach a target audience, engage them, and drive conversions or sales through digital platforms like websites, social media, and search engines.

  • Is this course suitable for beginners?

    This course is our introduction to the subject of digital marketing and is well-suited to those who are new to the subject, or who want to expand their existing knowledge to cover other channels or digital platforms.

  • Can this course be booked privately?

    All our digital marketing courses are available to book privately and can be tailored to suit your needs. Private training can be delivered online, at our London offices in the Shard, or at a venue of your choice.

  • Is this course available online?

    You can choose online or face-to-face delivery for all of our digital marketing courses. If you want to study online, select the virtual delivery option when booking your training.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Digital Marketing course.

  • Can I access the course materials after completion?

    Our full training slides are always provided to those who sit all of our training courses. These will include links to examples, tools, and other resources discussed during the sessions.