Introduction to Digital Marketing

Effective digital marketing requires a connected approach across search, social media, paid advertising and measurement. Learn to navigate the modern marketing landscape and build strategies aligned with clear business objectives.

On this course, you’ll explore the modern marketing funnel and how digital channels work together across the customer journey. We’ll cover SEO, paid search, organic and paid social media, display and video advertising alongside analytics and performance measurement.

Through practical exercises, examples and a media planning workshop, you’ll set measurable objectives, choose appropriate channels and align budgets, timelines, creative requirements and KPIs. You’ll leave better equipped to contribute to integrated digital campaigns and make more informed marketing decisions.

Attend a scheduled course at The Shard in London or through our live virtual classroom. Private sessions are also available at The Shard, online or at a location of your choice anywhere in the UK or globally.