1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

In today’s digital age, social media has become an essential tool for individuals and businesses to connect with their audience, share their stories, and promote their brands. Effective social content creation sits at the heart of any successful social media strategy.

This course is designed to provide you with the fundamental knowledge and skills required to excel in the world of social content creation. Whether you’re a beginner looking to start your journey on new channels, or a seasoned marketer aiming to refine your content creation skills from a strategic perspective, this course will equip you with the essential tools and strategies to create engaging and impactful content across social media platforms.

Our Mastering Social Media Content Creation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This course is for marketing professionals, small business owners, content creators, social media managers - or anyone interested in enhancing their social media content creation skills.

What you'll learn:

By the end of this course, you will be able to:

Understand the importance of social content
Identify the principles of effective social media storytelling
Recognize the key components of high-quality content, including visuals, captions and hashtags
Create visually appealing assets
Develop strategies for engaging with your audience through comments, messages and conversations
Explore content scheduling tools
Understand copyright, trademark and privacy issues in social content creation
Interpret key performance indicators (KPIs) to optimise content strategy

Course agenda

Introduction to Social Media Content Creation

The importance of effective social media content
What makes one platform different from the other?
Who should I be targeting and with what content?
How do I start to content plan?

Content Planning & Strategy

Gather historic data to inform your plan
Defining your brand voice, tone and and style
Exploring the content mix of promotional, educational and entertaining content
Creating a content calendar

Creating Compelling Visual Content

The power of visual content: images, infographics, videos and memes
Introduction to user-friendly design tools and apps
Tips for creating aesthetically pleasing and attention-grabbing visuals
How to optimize your visual content for different platforms

Crafting Written Content

Exploring the art of storytelling
Writing attention-grabbing headlines and captions
Using emojis, hashtags and keywords effectively
Crafting engaging long-form content
The power of user-generated content

Video Content Creation

Understanding the importance of video content
Exploring the different types of video content
Basics of video shooting for social media
Editing essentials using user-friendly tools

Measuring & Improving Performance

Understanding the key metrics to track
A / B testing: experimenting with different content variations
Interpreting data to identify successful content and areas for improvement
Tools to help measure success