Mastering Social Media Content Creation

Ready to up your social media content game? Our one-day social media content creation course equips you with essential skills to craft impactful content across a variety of social platforms.

Book this course
R4,999 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Book 2, Get 1 Free

Book two scheduled training sessions to be taken in 2024, and get a third one completely free! Simply add three courses to your basket, and the discount will be applied at check-out.

In today’s digital age, social media platforms have become vital tools for businesses to connect with their audiences and boost their brands. Effective social media content creation and production lie at the core of any successful marketing strategy.

This one day workshop, delivered in-person or online, offers a comprehensive learning experience for marketers and content creators. Whatever your level of experience, this course will equip you with skills to create engaging and effective social media content across platforms like TikTok, Instagram, Facebook, and LinkedIn.

Our Mastering Social Media Content Creation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This course is suitable for anyone looking for a content creation course for social media - including agency professionals, small business owners, content creators, social media managers.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the importance of social content
  • Identify the principles of effective social media storytelling
  • Recognize the key components of high-quality content, including visuals, captions and hashtags
  • Create visually appealing assets
  • Develop strategies for engaging with your audience through comments, messages and conversations
  • Explore content scheduling tools
  • Understand copyright, trademark and privacy issues in social content creation
  • Interpret key performance indicators (KPIs) to optimise content strategy

Course agenda

Introduction to Social Media Content Creation
  • The importance of effective social media content
  • What makes one platform different from the other?
  • Who should I be targeting and with what content?
  • How do I start to content plan?
Content Planning & Strategy
  • Gather historic data to inform your plan
  • Defining your brand voice, tone and and style
  • Exploring the content mix of promotional, educational and entertaining content
  • Creating a content calendar
Creating Compelling Visual Content
  • The power of visual content: images, infographics, videos and memes
  • Introduction to user-friendly design tools and apps
  • Tips for creating aesthetically pleasing and attention-grabbing visuals
  • How to optimize your visual content for different platforms
Crafting Written Content
  • Exploring the art of storytelling
  • Writing attention-grabbing headlines and captions
  • Using emojis, hashtags and keywords effectively
  • Crafting engaging long-form content
  • The power of user-generated content
Video Content Creation
  • Understanding the importance of video content
  • Exploring the different types of video content
  • Basics of video shooting for social media
  • Editing essentials using user-friendly tools
Measuring & Improving Performance
  • Understanding the key metrics to track
  • A / B testing: experimenting with different content variations
  • Interpreting data to identify successful content and areas for improvement
  • Tools to help measure success

Next Steps:

If you’re ready to boost your sales through social media, explore our Social Media Advertising or Social Commerce courses. Alternatively you can view our full range of social media marketing courses here.

Upcoming courses

Fri, Feb 28 2025.Virtual Classroom
Mastering Social Media Content Creation
R4,999 ex VAT
Tue, Apr 22 2025.Virtual Classroom
Mastering Social Media Content Creation
R4,999 ex VAT
Tue, Jun 24 2025.Virtual Classroom
Mastering Social Media Content Creation
R4,999 ex VAT
Thu, Aug 21 2025.Virtual Classroom
Mastering Social Media Content Creation
R4,999 ex VAT
Fri, Oct 31 2025.Virtual Classroom
Mastering Social Media Content Creation
R4,999 ex VAT
Thu, Dec 18 2025.Virtual Classroom
Mastering Social Media Content Creation
R4,999 ex VAT
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Independent Service Rating based on 1 verified reviews

Mastering Social Media Content Creation

very useful and amazingly delivered!

Trusted Customer 17 November, 2021