Introduction to Facebook Advertising
Ready to launch effective Facebook and Instagram campaigns? Learn to choose objectives, build audiences, create ads and interpret performance on this practical one-day Facebook Ads training course for marketers and business owners.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
Facebook and Instagram give businesses powerful ways to reach relevant audiences across the customer journey. Learn to navigate the Meta advertising ecosystem and build campaigns around clear marketing objectives.
On this course, you’ll explore how paid advertising differs from organic social media before examining campaign, ad set and ad structure. We’ll cover advertising objectives, budgets, bidding, audience types and the differences between automated and manual placements.
Through guided examples and practical demonstrations, you’ll learn how to select suitable ad formats, develop effective creative and use Meta Ads Manager to understand campaign performance. You’ll also be introduced to the Meta Pixel and Conversions API, including their role in tracking and measurement.
Attend this one-day course in person at our training centre in The Shard, London, or live online from anywhere in the UK. Private sessions are also available, delivered virtually or at your workplace in the UK or globally.
What you’ll learn
By the end of this course, you will be able to:
- Explain how Facebook and Instagram advertising can support different marketing objectives
- Choose campaign objectives, budgets, bidding approaches and placement options
- Select suitable ad formats and apply creative best practices
- Navigate Meta’s business tools and Ads Manager, including campaign, ad set and ad structure
- Build Saved, Custom and Lookalike Audiences using appropriate targeting signals
- Explain how the Meta Pixel and Conversions API support measurement and interpret campaign metrics in Ads Manager
Course agenda
Introduction to Facebook Advertising
- Facebook family of apps
- Advertising overview
- Organic vs. paid
- Use the Google Cloud Marketplace to deploy solutions
Ads Buying Types
- Boosting a post vs. Facebook Ads Manager
- Considerations for boosting posts
- Ad auction and delivery overview
- Design a maintenance server
Facebook Campaign Set-up
- Campaign structure and set-up
- How to determine your campaign objective
- Setting budgets and bids (advantage campaign budget)
- Introduction to Saved, Custom and Lookalike audiences
- Advantage+ placements vs. Manual
Designing & Creating a Facebook Ad
- Facebook formats and when to use them
- Building thumb-stopping ads for your business
- Ad creative best practice
- Implement access control for resources using Cloud IAM
Case Studies
- Case studies and success stories relevant to your business
- Choose a data storage service based on your requirements
- Implement data storage services
Tracking & Measurement
- Pixel: what it is and how to use it
- Introduction to Conversions API
- Use labels to organize resources
- Explain the behavior of budget alerts in Google Cloud
- Examine billing data with BigQuery
Reporting
- How to use Ads Manager to understand campaign performance
- Different metrics and what they mean
- Use Cloud Debugger to identify and fix errors
Who it’s for
This course is perfect for:
- Digital marketers and business owners looking for a practical introduction to Facebook and Instagram advertising
- In-house teams wanting to launch, manage and optimise their own paid social media campaigns
- Traditional marketers and communications professionals transitioning into digital advertising
Prerequisites
No previous Facebook advertising experience is required. Basic familiarity with Facebook and Instagram will be helpful, and access to a Meta Ads Manager account will allow you to follow the practical demonstrations more closely.
Next steps
Want to develop your Meta advertising skills further? Our Facebook Advanced: Media Planning course explores audience strategy, forecasting and campaign structure, while Facebook Advanced: Media Buying covers campaign activation, testing and optimisation.
If you want to produce better video creative for your ads, our Video Content Creation Masterclass teaches you how to plan, film and edit engaging short-form video using a smartphone.
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Introduction to Facebook Advertising
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VATIntroduction to Facebook Advertising
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to Facebook Advertising
10:00am – 5:00pmLive Online£499 per personex VATIntroduction to Facebook Advertising
10:00am – 5:00pmIn-person at The Shard, London£499 per personex VAT
- Introduction to Facebook AdvertisingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
- Introduction to Facebook AdvertisingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to Facebook AdvertisingDate & time10:00am – 5:00pmLocationLive Online£499per personex VAT
- Introduction to Facebook AdvertisingDate & time10:00am – 5:00pmLocationIn-person at The Shard, London£499per personex VAT
Frequently Asked Questions
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Independent Service Rating based on 1 verified reviews
Reviews
Introduction to Facebook Advertising
As an introduction to a complicated topic, the training was very indepth but presented at a pace that made it feel difficult to digest. It felt like a longer introduction was needed for people like myself who were completely new to the topic, instead of jumping straight into how to do it. I also would have benefited with the course leader going through an example as a group and leading us through the process. Overall, whilst I walked out with a rough idea of how to use Facebook ads, the session felt rushed and finished much earlier than expected; I would have been happy to use that extra time to go over everything slightly slower and spend more time on each section.