Mastering Social Media Content Creation

Want to discover what it takes to become a social media expert? Our one-day course covers everything you need to know to create content and strategies that will make an impact.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

In today’s digital age, social media has become an essential tool for individuals and businesses to connect with their audience, share their stories, and promote their brands. Effective social content creation sits at the heart of any successful social media strategy.

This course is designed to provide you with the fundamental knowledge and skills required to excel in the world of social content creation. Whether you’re a beginner looking to start your journey on new channels, or a seasoned marketer aiming to refine your content creation skills from a strategic perspective, this course will equip you with the essential tools and strategies to create engaging and impactful content across social media platforms.

Our Mastering Social Media Content Creation course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is for marketing professionals, small business owners, content creators, social media managers - or anyone interested in enhancing their social media content creation skills.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the importance of social content
  • Identify the principles of effective social media storytelling
  • Recognize the key components of high-quality content, including visuals, captions and hashtags
  • Create visually appealing assets
  • Develop strategies for engaging with your audience through comments, messages and conversations
  • Explore content scheduling tools
  • Understand copyright, trademark and privacy issues in social content creation
  • Interpret key performance indicators (KPIs) to optimise content strategy

Course agenda

Introduction to Social Media Content Creation
  • The importance of effective social media content
  • What makes one platform different from the other?
  • Who should I be targeting and with what content?
  • How do I start to content plan?
Content Planning & Strategy
  • Gather historic data to inform your plan
  • Defining your brand voice, tone and and style
  • Exploring the content mix of promotional, educational and entertaining content
  • Creating a content calendar
Creating Compelling Visual Content
  • The power of visual content: images, infographics, videos and memes
  • Introduction to user-friendly design tools and apps
  • Tips for creating aesthetically pleasing and attention-grabbing visuals
  • How to optimize your visual content for different platforms
Crafting Written Content
  • Exploring the art of storytelling
  • Writing attention-grabbing headlines and captions
  • Using emojis, hashtags and keywords effectively
  • Crafting engaging long-form content
  • The power of user-generated content
Video Content Creation
  • Understanding the importance of video content
  • Exploring the different types of video content
  • Basics of video shooting for social media
  • Editing essentials using user-friendly tools
Measuring & Improving Performance
  • Understanding the key metrics to track
  • A / B testing: experimenting with different content variations
  • Interpreting data to identify successful content and areas for improvement
  • Tools to help measure success
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Independent Service Rating based on 1 verified reviews

Mastering Social Media Content Creation

very useful and amazingly delivered!

Trusted Customer 17 November, 2021