Introduction to Facebook Advertising

4.9 / 5 Feefo reviews
Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our course will teach you how to run successful advertising campaigns.
product
Standard & Advanced 1 day
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and are two of the most critical tools for online advertising. Learn the fundamentals of the Facebook Ads platform and how to deliver winning paid social media strategies across both channels.

On the Introduction to Facebook Advertising course, we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money. The training is designed to help users navigate the platform, understand how advertising works and learn what good creative work looks like.

Our Introduction to Facebook Advertising course is available via Virtual Classroom or as a private training session.

Course overview
Who should attend:
On this training course you will learn about choosing an advertising objective, how ads are created, targeted and delivered on Facebook Ads Manager. You’ll also learn how to build a target audience using data signals and design creative that engages users.
 
We recommend this course if you want to learn how to use and set up your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
 
Walk away with the ability to: 
  • Understand how Facebook advertising can help you market your business
  • Navigate business manager including where to find the Facebook pixel
  • Set up a Facebook campaign within Facebook Ads Manager, including structure and best practice
  • Design and build effective ads
  • Use Ads Manager to understand campaign performance
Course agenda
Introduction to Facebook Advertising
  • Facebook family of apps
  • Advertising overview
  • Organic vs Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Facebook Campaign Setup
  • Campaign structure and set up
  • How to determine your campaign objective
  • Setting budgets and bids (campaign budget optimisation)
  • Building audiences
  • Determining placements
Designing & Creating a Facebook Ad
  • Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Case Studies
  • Understanding what 'good' looks like
Tracking & Measurement
  • Pixel: what it is and how to use it
  • Introduction to Conversions API
Reporting
  • How to use Ads Manager to understand campaign performance
  • Different metrics and what they mean
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Independent Service Rating based on 14 verified reviews
Facebook Advertising Standard
Mhairi Gowans 30 May, 2022
I was very happy with the training and with the extra advice your team have been able to provide me after the training session ended (I had some problems which couldn't be resolved during the training itself due to time constraints.)
Facebook Advertising Advanced
Sifiso Khumalo 9 December, 2021
It was a great course. I learned a lot as a paid social specialist and I can add more to my daily tasks.
Facebook Advertising Advanced
Erin 17 November, 2021
Really interesting course which covered a lot of aspects of Facebook! I thought I knew a lot about Facebook but this course made me realise how much more there is to it! Emma Horton was a brilliant trainer and kept me engaged and interested throughout the whole course. I'd highly recommend!