1 day course 
Certificate of Attendance 
Private Reddit is one of the largest and most active online community networks, and also one of the least understood by marketers. Our one-day training will help you explore its potential for your brand.
This course will introduce you to the unique culture of Reddit, covering both organic and paid opportunities. You’ll learn how to listen and engage authentically within communities, understand the advertising options available, and discover practical ways to align Reddit activity with your wider marketing goals.
With practical examples and platform walkthroughs, you’ll gain confidence in applying what you learn to your own brand. As Reddit content increasingly informs AI and LLM platforms, we’ll also touch on what this means for brand visibility in the evolving digital landscape.
This Introduction to Reddit Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.
Course overview
Who should attend:
This course is designed for marketing, advertising, and social media professionals who are exploring Reddit for their brand. It’s ideal if you’re:
- A social media manager or digital strategist keen to expand into emerging channels
- A brand manager looking to understand where Reddit fits in the marketing mix
- A performance marketer curious about Reddit Ads Manager and campaign optimisation
- Anyone responsible for building authentic community engagement online
What you'll learn:
By the end of this course, you'll be able to:
- Understand Reddit’s unique culture, structure, and user behaviour
- Identify relevant subreddits and communities for your brand
- Build an authentic organic presence that respects community rules
- Plan, set up, and optimise campaigns using Reddit Ads Manager
- Map Reddit activity to marketing objectives and KPIs
- Recognise the evolving opportunities for brands on Reddit as the platform continues to influence wider digital and AI-driven conversations
Course agenda
- Why Reddit matters for marketers
- How Reddit is structured: subreddits, upvotes, AMAs, karma, flair
- User demographics and behaviour
- Understanding community culture, rules, and moderators’ roles
- Should brands be on Reddit?
- Observing before engaging: listening strategies
- Account set-up: personal vs brand profiles
- Posting and commenting best practice
- Hybrid content approaches: AMAs, collaborations, transparency
- Overview of Reddit Ads Manager
- Campaign structure: campaigns, ad groups, ads
- Targeting options: interests, subreddits, geography, devices
- Ad formats: promoted posts, video, carousel, conversation ads, AMA Ads
- Budgeting, bidding, and optimisation
- Using Reddit’s AI and Community Intelligence tools to identify trends and insights
- Case studies of successful Reddit ad campaigns
- Where Reddit fits in the wider social/content strategy
- Mapping to the funnel: awareness, consideration, conversion
- Key metrics: CTR, engagement, conversions, sentiment
- Brand safety: suitability tiers, exclusion controls, comment moderation on ads
- Crisis management: handling negative feedback or community pushback
- Identifying relevant subreddits for your brand
- Choosing between organic, paid, or hybrid approaches
- Setting goals and KPIs
- Operational planning: content calendars, moderation, resource allocation
- What brands are getting right (and wrong) on Reddit
- Emerging trends in community behaviour and brand activity
- AI-driven opportunities: insights, predictive trend tools, creative support
- Reddit’s growing influence in AI and LLM responses, and what this means for brand visibility and discoverability
- The evolving role of AMAs, partnerships, and influencer collaborations
Next Steps:
Check out our:
Social Media Strategy course.
Introduction to Facebook Advertising course.
TikTok Marketing course.