Facebook Advanced: Media Planning

Name: Facebook Advanced: Media Planning
Start: 2023-06-15 00:00:00
Location: Virtual Classroom

Want to learn how to improve your existing Facebook Advertising campaigns? Our course will teach you how to gather data and improve your campaign strategy to meet business goals.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook and Instagram are part of the Meta family of apps, and alongside Google, are the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The Facebook Advanced: Media Planning course is designed for agencies, brand or business owners already managing Facebook, Instagram and Messenger paid activity but looking to learn how to strategically plan campaigns that are aligned to business goals and objectives.

The interactive session will help you understand how to gather data and insights to determine appropriate objectives, audiences, bids, budgets and creative for your brand or client campaigns. It will also help you forecast results based on research findings.

If you’re looking for ‘in-platform’ campaign planning and optimisation only, then the Media Planning training course is recommended, but if you’re responsible for managing campaigns end to end, we'd recommend taking both the planning and the Facebook Ads: Media Buying training courses together.

This course is available in South Africa via Virtual Classroom, or as a private training session that can be delivered virtually or at a location of your choice.

Course overview

Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to gather and use data to improve performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:

Examine data and insights from different sources to inform paid advertising campaigns
Formulate KPIs for paid campaigns
Construct sophisticated paid strategies, considering different business objectives, audience segments, bidding strategies and placements
Describe creative formats to meet business goals
Translate and analyse past Meta campaigns to improve strategies

Course agenda

Advertising overview

The changing landscape of social media marketing

Media Planning

What is media planning?
Gathering insights and data to inform campaigns
Different tools and sources you can use
Building a full funnel measurement plan

Setting Objectives

Aligning objectives to the marketing funnel and the wider media mix
Available objectives and when to use them
Optimisation control best practice
Scenario-based planning

Measuring Impact

Pre set-up considerations - pixel, CAPI, SDK, CRM and Facebook sources
Different measurement solutions

Audience Segmentation

How to determine the size of your audience
Recommend an audience targeting strategy that aligns to campaign objectives

Buying Ads

The difference between Auction, Reach and Frequency, and TRP buying

Budgets, Bidding and Placements

Advantage Campaign Budget best practice for campaign efficiency
How to forecast different budgets and bid strategies based on data points

Placements

Know which placements to recommend for your campaigns
Automatic V Advantage+ placements
Brand safety

Creative Strategy

Know when to use different creative formats for different campaign objectives
Creative sources
Dynamic Creative Optimisation - when to recommend it
Case studies and best practice

Campaign Performance Monitoring

Metrics that matter
How to use data and insights to inform campaign planning
Know how to run effective tests using the experiment tool

Upcoming courses

Virtual Classroom Facebook Advanced: Media Planning	Thu, Jun 15 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Planning	Thu, Jul 13 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Planning	Tue, Aug 15 2023 R4,250 ex VAT	ADD TO BASKET

Virtual Classroom Facebook Advanced: Media Planning	Wed, Sep 13 2023 R4,250 ex VAT	ADD TO BASKET
Virtual Classroom Facebook Advanced: Media Planning	Tue, Nov 14 2023 R4,250 ex VAT	ADD TO BASKET

Upcoming courses

Virtual Classroom