Facebook is part of the Meta umbrella company, and alongside Google, is the go-to platform for online marketers and advertising spend. As Meta also owns Instagram, all ads are run through the same platform.
This course will cover paid strategies across both channels. It’s built for media analysts and practitioners looking to understand how to set up and measure the success of paid campaigns using Pixels, Events and the Conversion API.
A large section of the training will be spent in Events Manager, where you’ll be given tasks to choose the appropriate set-up based on requirements.
Our Facebook Tracking & Measurement course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.
If you’re looking for a Facebook campaign strategy training course, then our Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both our Buying and Facebook Ads: Media Planning courses, as well as this session.