Facebook Tracking & Measurement
Want to master paid strategies for Facebook and Instagram? Learn how to set up and track your campaigns using data, insights and measurement to make informed digital marketing decisions.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
Private
Facebook is part of the Meta umbrella company, and alongside Google, is the go-to platform for online marketers and advertising spend. As Meta also owns Instagram, all ads are run through the same platform.
This course will cover paid strategies across both channels. It’s built for media analysts and practitioners looking to understand how to set up and measure the success of paid campaigns using Pixels, Events and the Conversion API.
A large section of the training will be spent in Events Manager, where you’ll be given tasks to choose the appropriate set-up based on requirements.
Our Facebook Tracking & Measurement course is available as a private training session that can be delivered virtually or at a location of your choice in the UK.
If you’re looking for a Facebook campaign strategy training course, then our Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both our Buying and Facebook Ads: Media Planning courses, as well as this session.
What you’ll learn
By the end of this course, you will be able to:
- Set up conversion pixel in Facebook events manager
- Test Facebook pixel
- Build custom conversions and custom audiences from data collected by your Facebook pixel
- Implement Facebook pixel on your website
- Understand and set up Facebook Aggregated Event Measurement
- Configure the catalog to build dynamic ads in Facebook
Course agenda
Introduction to Facebook Pixel
- The benefits of Facebook pixel
- Base code vs Event code
- Pixel object properties
- Facebook pixel tagging planning exercise
Facebook Pixel Set-up & Implementation
- Generating and implementing base code
- Base code implementation exercise
- Understanding Facebook Events tags
- Facebook Events tags implementation exercise
- Understanding Facebook Advanced Matching
- Aggregated Event Measurement introduction and set-up
Facebook Pixel Data Activation
- Custom conversions
- Custom audiences
- Custom conversions and custom audiences exercise
Facebook Dynamic Ads
- Introduction and requirements
- Facebook catalog step-by-step
- Dynamic creative set-up
Facebook Conversion API (CAPI)
- Facebook CAPI introduction and benefits
- Facebook resilient signals
- Facebook CAPI set-up
- Q&A
Who it’s for
This course is ideal if you’re a website developer, ad operation specialist or Analytics specialist who manages Facebook campaigns and wants to learn more about data capture within Facebook for campaign success measurement.
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Private training for your team
Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.
Private Course
An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.
- Just your team in the room
- Your dates, online or in person
- Content tailored if you need it