Introduction to Social Media

Social Media is a key communication tool for today's digital marketers. Our social media training will give you the skills you need to use social networks successfully as a marketing channel.
product
1 day
Certification
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Counts towards your CPD (7hrs)
Online option available
Supporting material

On this one day course we'll explore Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Tik Tok in detail, helping you get to grips with the latest platform trends and updates.

Led by one of our expert social media professionals, this course takes an engaging, hands-on, interactive approach. Throughout the day we will navigate through the platforms showing you best practices to get you set up and using the channels for business.

We also offer an advanced Social Media Strategy course aimed at those already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards.

Our Introduction to Social Media course is available at our training venues in the Rosebank Link, Johannesburg or Umhlanga. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
This course is ideal if you want to learn how to use social media for business. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.
Walk away with the ability to:
  • Differentiate between organic and paid social media
  • Identify the changing social media landscape, including platform priorities
  • Explain why and how a business can use social media
  • To feel more confident around using social media for business
  • Protect your business on social media
Course Agenda
Introduction to Social Media
  • Difference between organic and paid social media
  • Why people use social media
  • Social media trends and innovations
How businesses use social media
  • The role of each platform and key audiences
  • How businesses use social media
  • Social media best practice
Overview of the most popular Social Channels
  • In platform walk through (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, Tik Tok)
  • Creative and content best practice
How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments
Upcoming courses
Johannesburg
Introduction to Social Media Standard
Tue, Dec 10 2019
R4,999 ex VAT
ADD TO BASKET
Johannesburg
Introduction to Social Media Standard
Tue, Jan 21 2020
R4,999 ex VAT
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Johannesburg
Introduction to Social Media Standard
Tue, Mar 03 2020
R4,999 ex VAT
ADD TO BASKET
Umhlanga
Introduction to Social Media Standard
Thu, Mar 12 2020
R4,999 ex VAT
ADD TO BASKET
Upcoming courses
Johannesburg
Introduction to Social Media Standard
Tue, Dec 10 2019
R4,999 ex VAT
ADD TO BASKET
Johannesburg
Introduction to Social Media Standard
Tue, Jan 21 2020
R4,999 ex VAT
ADD TO BASKET
Johannesburg
Introduction to Social Media Standard
Tue, Mar 03 2020
R4,999 ex VAT
ADD TO BASKET
Umhlanga
Introduction to Social Media Standard
Thu, Mar 12 2020
R4,999 ex VAT
ADD TO BASKET
What will I learn?
Upon completion of this course you’ll walk away with the ability to:
  • Tie social media into your digital marketing strategy
  • Gain insights into social media analytics
  • Use social media monitoring platforms and engagement tools
  • Optimise social media profiles for search
  • Strategies for social media paid advertising campaigns
Why should I take this course?
This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds.
If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Course Agenda
Optimising your social media strategy 
  • A quick audit of your social media activity
  • Tying social media into your digital marketing strategy
  • Tips for implementing your social media strategy
  • How ‘social’ is your business?
  • Reviewing your social media objectives
Social media analytics tools
  • Social campaign tracking with Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • LinkedIn Analytics
  • Other social media analytics platforms
Social media engagement & monitoring tools
  • How to use Hootsuite for monitoring
  • Other social media monitoring tools
Social advertising strategies & campaigns
  • Facebook advertising
  • Instagram advertising
  • Twitter advertising
  • LinkedIn advertising
  • Other social networks
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All of our scheduled courses are available as private sessions, tailored to the needs of your team. These can be delivered at our own training centres globally, any location of your choice or via Virtual Classroom.
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