Pinterest Marketing

Want to learn how to plan and implement successful campaigns across Pinterest? This one-day course will help you build a robust strategy, helping you drive meaningful actions on your Pinterest page and across your website.
product
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our Pinterest Marketing course explores both organic and paid ad functions to maximise brand awareness, turning keen Pinners and Shoppers into valuable customers.

With over 300 million users, both b2b and b2c businesses are increasingly using Pinterest as a primary source for maximising social presence and reaching shoppers on the platform. The visual search tool and social network has become a bigger consideration for brands wanting to turn their Pins into a rich traffic source.

Led by one of our expert global social media professionals, we'll help you get to grips with planning your strategy, building target audiences on the platform and understanding what ad formats and creative outputs to choose for funnel pushing, paid ad campaigns.

We’ll look at installing the Pinterest Tag and ingesting Shopping Feeds. We will help you understand the set-up process so you can organise your Products into groups. Also we will demonstrate how to set up website tracking using the Pixel, so you can gather conversion insights and build audiences to target based on actions they’ve taken on your site.

Our Pinterest Marketing course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
The course is right for those who want to start taking their Pinterest Strategy seriously. You might already have an active business account, boards and Pins but you’re not really sure what to do next or how to optimise for better traffic and conversions. This course is aimed at helping agencies, professionals and business owners who want to improve the management of their Pinterest accounts and take their strategy to the next level.
Walk away with the ability to:
  • Explain the importance of Pinterest for the business landscape
  • Strategically plan and optimise your Pinterest Pins, Boards and ads
  • Determine and segment audiences alongside the digital marketing funnel
  • Learn about Pinterest Shopping, Product Feed ingestion and the Pixel
  • Set up and analyse ad campaigns in line with industry best practice
Course agenda
Introduction to Pinterest
  • The Pinterest Landscape
  • Statistics and user habits
  • The purpose of the platform
Set-up and optimisation
  • Pinterest for business
  • Product Feed ingestion for Shopping
Planning your campaigns
  • Audience research and segmentation
  • Keyword planning and optimisation
  • Content ideation and best practice
Campaign Structure and Set-up
  • Setting up Paid ad Campaigns
  • Determining relevant objectives, audience and targeting
  • Tactics and best practice
Measuring Success
  • Analysing paid ad campaign performance
  • Exporting and analysing reports
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