1 day course 
Certificate of Attendance 
Virtual, Private Video has become the most powerful format for reaching and engaging audiences on social media. From TikTok to Instagram Reels to YouTube Shorts, those who master video content have a significant advantage in today's fast-moving digital landscape.
This one-day workshop, delivered in-person or online, offers a comprehensive, hands-on learning experience for marketers and content creators. Whatever your level of experience, this course will equip you with practical skills to create compelling video content that performs, including how to leverage AI tools to streamline your workflow.
Our Video Content Creation course is available online through our virtual classroom. We also provide private training, available anywhere across South Africa and internationally, to ensure you have the flexibility to learn in a way that suits you.
Course overview
Who should attend:
This course is suitable for anyone looking to develop practical video creation skills for social media, including:
- Content creators wanting to produce more engaging video content
- Social media managers looking to add video to their content mix
- Marketers keen to leverage short-form video for brand awareness
- Small business owner wanting to create video content in-house
- Anyone responsible for creating content for TikTok, Instagram Reels, or YouTube Shorts
What you'll learn:
By the end of this course, you will be able to:
- Understand platform-specific video formats and what makes them perform
- Develop video concepts using proven frameworks
- Film short-form video content efficiently
- Edit videos using accessible tools like CapCut and in-app editors
- Optimise videos for discovery with effective hooks, captions, and thumbnails
- Analyse video performance metrics to improve future content
Course agenda
- Understanding the video content landscape: Reels, TikToks, Shorts and more
- Exploring how algorithms reward video content
- Identifying the core principles that make up a high-performing video
- Scripting and storyboarding for short-form content
- Planning episodic content
- Applying the hook-value-CTA framework
- Exploring trending formats: tutorials, POVs, transitions, talking head
- Using AI tools for ideation and scripting
- Applying best practices for video shooting
- Using production basics for improved lighting, audio and framing
- Editing essentials using user-friendly tools
- Navigating commercial sounds vs. trending audio
- Optimising for discovery via thumbnail and captions
- Building a content batching workflow
- On-camera confidence tips
- Understanding key video metrics: views, watch time, completion rate, shares
- A/B testing hooks and formats
- Using insights to iterate and refine your video strategy
Next Steps:
To continue your learning, check out our Mastering Social Media Content Creation course, our Content Marketing course and our Copywriting, Branding & Tone of Voice training.