Content Marketing

Name: Content Marketing
Start: 2020-08-12 00:00:00
Location: Virtual Classroom

4 / 5 Feefo reviews

Do you want to attract and retain customers using content marketing? Our Content Marketing training will teach you how to produce content that gets real results.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

During this one day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is offered as a Virtual Classroom course, which will be hosted from the UK on British Summer Time (BST). It is also available as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview

Who should attend:

Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.

Walk away with the ability to:

Develop an effective content marketing strategy to help attract and retain customers
Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
Develop audience personas
Identify the different content types and how and when they can be used
Get your content seen and shared in the world of digital PR

Course agenda

Introduction to content marketing

What can content marketing do for you?
How content marketing strategy works

Strategy and measurement

Defining and targeting your audience
Measuring content and improving performance
Successful planning

Content examples

Understanding the different types of content

Realising your content

What makes a good headline?
How to write engaging web content
Optimising content for SEO

Getting your content seen: Digital PR

Working effectively with influencers and pitching to journalists
Promoting content successfully across different platforms

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