Content Marketing

Do you want to attract and retain customers using content marketing? Our Content Marketing training will teach you how to produce content that gets real results.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

During this one day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, or any location of your choice.

Course overview
Who should attend:
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Walk away with the ability to:
  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Identify the different content types and how and when they can be used
  • Get your content seen and shared in the world of digital PR
Course agenda
Introduction to content marketing
  • What can content marketing do for you?
  • How content marketing strategy works
Strategy and measurement
  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning
Content examples
  • Understanding the different types of content
Realising your content
  • What makes a good headline?
  • How to write engaging web content
  • Optimising content for SEO
Getting your content seen: Digital PR
  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms
close
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Book this course
Call our sales team today
Other options available
Virtual Classrooms
Our virtual classroom solution allows attendees from anywhere in the world to come together for a fully bespoke and customised training session without anyone having to leave their office.
LEARN MORE
Enterprise Solutions
Whether you employ ten or ten thousand employees, our enterprise training solutions can be designed to suit your organisations learning needs.
More about Enterprise Solutions
Related news
& insights
BROWSE ALL ARTICLES
Blog
14 Funny & Weird Collective Nouns...
01 Sep, 2019
Our love for the English language at Jellyfish Training recently took us down a road of collective nouns. We thought we’d create this funny list for you and bring them to life with illustrations....
Blog
How to Create Audience Segments in Google Analytics
10 Sep, 2019
Here's our easy guide to getting started with audience segmentation in Google Analytics....
Blog
Free Keyword Research Template
11 Sep, 2019
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. Find here our free Keyword Research Template do help get you started....
Blog
A Social Media Plan to save you hours of work
11 Sep, 2019
A strategic marketing activity plan for your social media allows you to focus on the important factors that are going to help you meet your business objectives, and not get weighted down to the unprod...
North America
Europe, Middle East & Africa