Analytics Governance Workshop
This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organization’s web analytics process.
Book this courseCOURSE OVERVIEW
1/2 day course
Certificate of Attendance
Private
Benefit from our expert-led Analytics Governance Workshop, designed for data management professionals and decision-makers seeking to optimize the use of analytics tools and processes within their organisations.
This workshop is suitable for individuals closely involved in data management, those responsible for analytics tools and processes within their organization, or teams uncertain about assigning administrative roles for their analytics tools.
By the end of this session, you’ll have gained practical strategies to effectively govern analytics tools and processes while ensuring compliance with data protection policies. You’ll also have a clear understanding of how to optimize organizational resources for improved analytics outcomes.
Our Analytics Governance Workshop is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.
What you’ll learn
By the end of this course, you will be able to:
Understand the importance of ongoing, collaborative governance of your analytics tools
Optimize the size and content of Google Tag Manager containers to minimize data leakage and impact on site speed
Use the governance features available within GMP (specifically focused on Google Analytics and Google Tag Manager) to manage user access at scale and with the appropriate levels of access
Develop a change management process to best manage Google Tag Manager updates, particularly when multiple teams are involved
Course agenda
Introduction to Analytics Governance
- Defining analytics governance
- Importance of analytics governance
The Key to Successful Analytics Governance
- Developing an analytics governance strategy
- Tips for getting buy-in and collaboration
- Hands-on exercise: Draft strategy document
GMP Governance Features
- User access controls
- Alerting
- Change logs
Principles of GTM Container Optimisation
- GTM-specific governance features
- Alignment with wider governance strategy
- Hands-on exercise: develop your own GTM change management process
Who it's for
This workshop is perfect for individuals who are deeply engaged in data management and data maturity, or have internal responsibility for the analytics tools and processes utilised within their organization. You and your team might be key decision-makers, data protection officers, or information security officers.
BOOK THIS COURSE
Booking for a team or large group (5+ people)
For private sessions call our sales team
NEWS & INSIGHTS
Browse all articlesAccess the latest digital marketing insights, valuable tips and relevant advice from our experts.
6 Easy Ways to Customize your GA4 Report Library - US
Supercharge your GA4 reporting by tailoring it to your team’s needs! Analytics Training Director Chanté Matthews-Mohammed reveals her top customisation tips to help you deliver sharper insights and drive smarter, faster decisions with ease.
Chanté Matthews-Mohammed Director, Training (Analytics & GMP)How to Analyze Conversion Rate in Google Analytics 4
Google has now made tracking conversion rates easier for marketers. Learn about the recent introduction of ‘key event rate’ directly into GA4 reports, making it simpler to measure campaign success.
Matthias MorinSenior Director, Training (Digital Marketing & Analytics)GA4 User Permissions Explained: How to Access the Features You Need!
Analytics Training Director Chanté Matthews-Mohammed examines User Permissions in GA4 and the features different access levels will help you to unlock.
Chanté Matthews-Mohammed Director, Training (Analytics & GMP)How to Create a Looker Studio Usage Report Using GA4
Ever wonder who's actually using your Looker Studio dashboards? With only a few steps, you can pull key information from Looker Studio back into GA4 to monitor their internal usage.
Molly CrumpDirector, Training (Analytics & GMP)