For many brands, digital marketing is synonymous with short-term performance, but digital platforms are also powerful as part of a longer term brand communication strategy, essential for sustained business growth.
Today’s marketers have to understand how to use digital platforms to help grow their brands. This comprehensive one-day course is designed to help marketers utilize today’s digital ecosystems and develop a brand-led strategy that will power a brand’s performance for years to come.
During the session, we’ll cover everything from the basics of brand strategy, objective setting and media planning to creative execution and measurement. We’ll apply the fundamental principles of marketing effectiveness to today’s digital platform world every step of the way.
Our Brand Building in the Digital Platform World course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.