Course Overview

  • icon5 day course
  • iconCertificate of Attendance
  • iconPrivate
    info-icon

Ready to become a confident, full-stack digital marketer? This immersive five-day bootcamp is designed to transform beginners into well-rounded marketing professionals.

Covering everything from digital strategy, SEO, and PPC to social media, email marketing, and analytics, this course offers a fast-tracked learning experience grounded in real-world application.

Through a blend of lectures, group exercises, and hands-on projects, you’ll develop the skills and confidence to plan, execute, and measure integrated digital campaigns. Ideal for those entering the digital marketing field or professionals looking for a comprehensive refresher, the bootcamp concludes with a capstone project and optional certification.

Our Digital Marketing Bootcamp is available as a private training session that can be delivered live online or at a location of your choice in South America.

What you'll learn

By the end of this course, you will be able to:

  • iconDevelop and implement digital marketing strategies
  • iconAnalyse and optimise campaign performance
  • iconUtilise various digital marketing channels effectively
  • iconStay updated with the latest digital marketing trends

Course agenda

Introduction to Digital Marketing Today

  • What is digital marketing in 2025?
  • The shift from traditional to digital
  • Core principles of effective marketing
  • Branding vs performance

Digital Strategy & The Funnel

  • The modern funnel
  • Aligning goals with funnel stages
  • Key digital channels and how they fit

Setting Digital Objectives

  • SMART goals and OKRs
  • Funnel-based goal planning
  • Audience segmentation basics

Digital Media Planning

  • Campaign planning from top to bottom
  • Budget allocation by funnel change
  • Timelines, creative assets, cross-channel coordination

Search Engine Optimisation (SEO)

  • How search engines evaluate content in 2025
  • Keyword and content research
  • On-page and technical SEO fundamentals
  • Common SEO objectives: traffic, rankings, conversions

Organic Social Media

  • Platform overview: TikTok, Instagram, LinkedIn, Threads
  • The strategic role of organic in 2025
  • Humanising your brand
  • Trust-building and community engagement

Paid Social Media Advertising

  • Platforms: Meta, TikTok, LinkedIn
  • Ad formats
  • Budgeting and bidding strategies

Paid Search Advertising (PPC)

  • Google Search Ads and Performance Max
  • Keyword match types and search intent
  • Ad copywriting and extensions
  • Bidding strategies and campaign structure

Display & Video Advertising

  • Google Display Network (GDN) basics
  • Targeting: custom intent, in-market, affinity
  • YouTube Ads: Shorts, skippables, bumpers
  • Programmatic advertising overview

Introduction to Google Analytics 4 (GA4)

  • Event-based tracking and setup
  • Conversion tracking essentials
  • Creating reports and exploring user paths

Audience Targeting & Data Strategy

  • First-party vs third-party vs zero-party data
  • Behavioural vs contextual targeting
  • Building & activating segments in paid platforms

Emerging Tools & Trends

Who it's for

It’s perfect for:

  • Aspiring digital marketers
  • Professionals seeking a comprehensive understanding of digital marketing
  • Entrepreneurs looking to enhance their online presence

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Call us+27 (10) 5008676

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