Media Planning for Digital Marketing

Effective media planning connects business objectives, audience needs and channel decisions. This one-day media planning course gives you a practical framework for developing integrated, measurable digital campaigns.

On this course, you’ll explore the evolving role of media planning in a digital-first world before examining audience segmentation and the integration of owned, earned, paid and shared media. We’ll review how first, second and third-party data support audience planning, set meaningful KPIs and balance brand awareness with performance goals.

Through practical frameworks and examples, you’ll evaluate paid search, programmatic, social, video, native and retail media before allocating budgets across audiences and funnel stages. You’ll also explore forecasting, scenario planning, media calendars, creative briefing, attribution, optimisation and post-campaign reporting.

Attend at The Shard in London or through our live virtual classroom. Private sessions are also available at The Shard, online or at a location of your choice anywhere in the UK or globally.