Content Strategy & Copywriting for SEO

Do you want to know how to create web content that outranks the competition on Google? Learn how to drive more traffic from search engines with our SEO-focused content and copywriting training.
1 day
Supporting material
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish has created SEO content strategies for some of the world’s leading brands. Learn the tricks of the trade you need to create web content that ranks on search engines on our one-day content and SEO copywriting course.

We’ll teach you how to create a content strategy that connects with your users through search and how to execute it with the SEO copywriting skills you need. Whether you’re new to creating content for SEO or you’re an experienced copywriter looking to sharpen your skills, this course will equip you with the knowledge to succeed.

Our expert instructors will guide you through everything, from a basic understanding of how Google evaluates content to the advanced techniques you need to research, plan and create SEO-optimised copy and content.

Whether you’re focused on core product or service pages or editorial content such as blogs, guides or news content, you’ll leave with practical and actionable tips you can take away and implement on your website.

Our live and interactive SEO courses are currently delivered privately for any organisation in Australia.

Want to know more? Read on for more detail on our course agendas or contact us for more information.

Course overview
Who should attend:

This intermediate-level course is designed for anybody responsible for creating web content and wanting to get the most out of organic search. You may be a copywriter, lead an editorial team or be responsible for the overall web content strategy. You’ll cover everything from basic principles of SEO copywriting and content creation to advanced tips and tricks you can apply across any website.

What you'll learn:

By the end of this course, you should be able to:

  • Explain how Google evaluates website content, including key ranking factors and the principles that should underpin your content creation
  • Develop a content strategy for SEO, utilising techniques and tools for keyword research, content auditing, and competitor analysis
  • Create best-in-class content across all page types, from your home page, commercial product and service pages, to ecommerce and blog or editorial content
  • Execute the fundamentals of on-page optimisation for SEO, including keyword targeting, creating content briefs and SEO copywriting
Course agenda
SEO Content Principles
  • How Google evaluates and ranks web content
  • The Google ‘Helpful Content’ update
  • Expertise, Authority and Trustworthiness factors
Developing a Content Strategy for SEO
  • Search intent and the customer journey
  • Keyword research
  • Topic research for SEO
  • Conducting competitor research
  • Landscape and competitor analysis
  • Tools and tactics for content auditing
Content Optimisation and SEO Copywriting
  • Fundamentals of SEO copywriting
  • Improving site structure
  • Taxonomy and keyword coverage
  • Keyword targeting and optimisation
  • Creating SEO-friendly images
  • Featured snippet targeting
SEO Content Case Study
  • Product page example
  • Guide / blog page example
Google Search Console
  • Performance measurement and analysis with GSC
Next Steps:
Top quality content is one of the core components of SEO, however good organic search performance also relies on having a technically robust and authoritative website. To learn more on these topics, check out the Technical SEO course and the Link Building & Digital PR courses.
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