SEO Copywriting & Content Strategy

Looking for SEO training for copywriters and content strategists? This one-day course can be delivered online, or from any US or global location.

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Course Overview

1 day course
Certificate of Attendance
Live Online, Private
Live Online
A convenient and interactive learning experience that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. If your business or team prefers a more exclusive experience, these can also be booked as Private sessions.
Private
A private training session for your organisation or team. Groups can be of any size. We run both Live Online or In-person Private sessions depending on your needs.

Learn the content strategies and SEO writing techniques that work for Google and Bing’s AI-powered search results.

Whether you're a beginner in on-page SEO or a seasoned writer aiming to refine your SEO skills, our expert instructors are here to help. They will guide you through everything from the fundamentals of how Google evaluates content to advanced tactics for researching, planning, and creating SEO-optimised copy.

Tailored for All Content Types: Whether you focus on service pages, e-commerce products, blogs, guides, or news articles, you'll gain practical and actionable tips to enhance your website's performance.

Flexible Learning Options: Join our scheduled live online, interactive SEO Copywriting and Content Strategy sessions. Prefer personalized training? We offer customizable private workshops available at any global location.

Interested in Learning More? Explore our course agenda in detail or contact us for additional information.

What you'll learn

By the end of this course, you will be able to:

Understand Google’s use of generative AI and how it will change the way we interact with search engines
Develop a content strategy for SEO, utilising techniques and tools for keyword research, content auditing, and competitor analysis
Execute the fundamentals of on-page optimisation for SEO, including keyword targeting, creating content briefs and SEO copywriting

Explain how Google evaluates website content, including key ranking factors and the fundamental principles of content creation in an AI-led world
Create best-in-class content across all page types, from your home page, commercial product and service pages, to e-commerce and blog or editorial content

Course agenda

The Evolving Search Landscape

AI in the Search Results
Key SERP features

Content Principles for SEO

How Google evaluates and ranks web content
The Google ‘Helpful Content’ update
Expertise, Authority and Trustworthiness factors

Developing a Content Strategy for SEO

Keyword research
Entity-based SEO & Content Strategy
Topic research for SEO
Competitor Analysis

Content Optimization and SEO Copywriting

Key SEO content principles
Improving site structure
Taxonomy and keyword coverage
Keyword targeting and optimization
Image optimization for SEO
Featured snippet targeting

SEO Content Case Study

Product page example
Guide / blog page example

Google Search Console

SEO performance measurement and analysis with GSC

Who it's for

This intermediate-level course is perfect for anyone responsible for creating web content and looking to maximise organic traffic from search engines. Whether you are a copywriter, lead an editorial team, or oversee digital content strategy, this course has you covered. You’ll learn everything from the foundational principles of SEO content writing to advanced techniques and strategies that can be applied to any website.

Next steps

Top quality content is one of the core components of SEO, however good organic search performance also relies on having a technically robust and authoritative website. To learn more on these topics, check out the Technical SEO course.

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How would you like to train?

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Join a Scheduled Course

Learn with peers on our set dates. Great for solo learners and teams alike.

Book a Private Session

A tailored session for your team; the most cost-effective way to train multiple delegates together.

Select an option