Link Building & Digital PR

Struggling to outrank your competitors on Google and not sure what to do about it? Boost your website by driving backlinks that can turbocharge your SEO performance on our Link Building & Digital PR course.

Book this course
R4,250 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Backlinks are a critical, but much misunderstood, component of search engine optimization (SEO). High-quality and relevant backlinks are the fuel that powers your website in search.

This one-day course examines the do’s and don'ts of link acquisition and the digital PR tactics required to develop and promote linkable content.

You’ll learn the fundamentals of how links work, how to spot good and bad link opportunities and then the outreach, content marketing and digital PR skills needed to encourage other websites to link to your content and build site authority.

Whether you’re from an SEO, digital marketing or PR background, our expert instructors will take you through everything you need to know, all based on the real-world tactics Jellyfish uses to deliver link earning PR campaigns for some of the world’s leading brands.

Our Link Building & Digital PR course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Want to know more? Check out our full range of SEO courses.

Course overview

Who should attend:

This course has been designed for anybody who has an interest in developing and promoting web content, particularly in the context of delivering PR coverage and links. If you’re in SEO, PR, or digital marketing and need to boost website authority and performance, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Explain what backlinks are, why they are important and which links are best for boosting SEO performance
  • Analyze your own site’s backlink profile and opportunities for improvement
  • Understand the role played by content marketing and digital PR in a web marketing strategy
  • Develop successful digital PR campaigns, including developing linkable content, creating media assets and implementing successful outreach strategies
  • Track and measure performance for link building and digital PR campaigns

Course agenda

Introduction to Link Building
  • What is a backlink?
  • Why are links important?
  • What makes a good link?
Analyzing your Backlink Profile
  • Understanding link metrics
  • Quality, diversity and relevance in your link profile
  • Spotting the good, the bad and the ugly
  • Backlink analysis tools
Effective Link Building
  • How link building has changed
  • Techniques for acquiring links
  • Foundational link building tactics
Introduction to Digital PR
  • How digital PR fits into your marketing strategy
  • Understanding how digital PR can power your SEO
  • Traditional vs. digital PR
Building a Successful Digital PR Campaign
  • How to build a digital PR campaign
  • Understanding the news landscape
  • Finding inspiration for digital PR campaigns
  • What do journalists want and how to pitch ideas
  • Creating media assets that get attention
  • Pitfalls to avoid
  • Campaign inspiration, what has worked for others
  • Finding the right contacts for pitching
  • Outreach do’s and don'ts
Reporting & Measurement for Digital PR
  • How to measure the success of your campaign
  • Metrics for success
  • Measurement tools and resources

Next Steps:

Developing site authority through links is one of the core components of SEO, however good organic search performance also relies on the quality of your content and having a technically robust website. To learn more on these topics, check out the Content Strategy & Copywriting for SEO course and the Technical SEO course.

Upcoming courses

Tue, Jul 09 2024.Virtual Classroom
Link Building & Digital PR
R4,250 ex VAT
Tue, Sep 10 2024.Virtual Classroom
Link Building & Digital PR
R4,250 ex VAT
Tue, Nov 12 2024.Virtual Classroom
Link Building & Digital PR
R4,250 ex VAT
Tue, Jan 14 2025.Virtual Classroom
Link Building & Digital PR
R4,250 ex VAT
Tue, Mar 11 2025.Virtual Classroom
Link Building & Digital PR
R4,250 ex VAT
Tue, May 13 2025.Virtual Classroom
Link Building & Digital PR
R4,250 ex VAT
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Independent Service Rating based on 2 verified reviews

Link Building & Digital PR

As part of the SEO specialist course, this was the perfect last piece of the puzzle. Learnt a lot and found the course easy to follow and engaging.

Trusted Customer 1 November, 2023

Link Building & Digital PR

A great training course with lot of takeaways!

Hannah Richardson 25 July, 2022

Frequently asked questions

  • Are links still a critical part of SEO?

    Acquisition of links to your site from other trusted and relevant sites is still one of the key ways to improve your visibility on search engines. Google views these links as ‘votes of confidence’ in your site and content, and they contribute to the overall authority of your site and domain.

  • Does this course cover both black-hat and white-hat link building practices?

    Jellyfish does not recommend black-hat approaches to SEO as these contravene Google's guidelines and can be a significant risk to your site's visibility in the longer term. This course is focused on acquiring links in natural ways while avoiding those Google classifies as ‘Link Schemes’.

  • What is Digital PR and how does it benefit SEO?

    Digital PR plays a crucial role in SEO by building a website's authority through news-focused content marketing techniques that are designed to generate backlinks through online PR coverage and mentions.

  • Does this course provide practical examples of how to build links?

    Our Link Building & Digital PR course is built around examples of content and digital PR activity that has proved successful in attracting links. We will walk you through the step-by-step process used by Jellyfish when delivering campaigns for clients.

  • Does this course require any prior knowledge or experience?

    No previous experience is required to take this course. During the day, we’ll take you through everything from the basics of how links work for SEO to developing content-focused link campaigns.

  • Is this course more suitable for people in SEO roles, or PR roles?

    People taking this course come from both SEO and traditional / brand PR roles. This course looks to develop skillsets from both sides to create integrated strategies that people in both types of role will benefit from.