SOUTH AFRICA

Introduction to SEO

Want to boost your performance and drive more traffic from search engines? Master the fundamentals of search engine optimisation with our beginners’ SEO course.
product
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Jellyfish has years of real-world experience creating search engine friendly sites and we'll teach you the actionable skills you need, in line with our own approach to SEO.

On this one-day SEO course you’ll learn the fundamentals of search engine optimisation and how to create web content that satisfies users, ranks highly on search engines and increases your traffic.

This training course provides an excellent introduction to SEO for beginners and those looking to update their knowledge. You’ll cover all of the basic skills and techniques needed, including on-site and off-site optimisation.

Our Introduction to SEO course is delivered via virtual classroom. We also offer private training virtually or at a location of your choice in South Africa.

Course overview
Who should attend:
This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.
For those looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider the intermediate-level courses below as an alternative.

What you’ll learn:
  • How Google evaluates websites, including key ranking factors
  • The fundamentals of content production, including how to research and plan high-quality content
  • Key on-page optimisation techniques, including site structure, internal linking and keyword optimisation
  • Considerations for link earning and practical link building techniques
  • Key elements of technical SEO, including site structure, crawling and indexation and page speed
  • Considerations for link earning and link building techniques
Course Agenda
Introduction to SEO
  • What is SEO and why it's important
  • The Google SERPs
  • Ranking factors
  • Introducing the three pillars of SEO
Content Creation for SEO
  • How does Google evaluate content?
  • Introduction to EAT
  • Keyword research
  • Basic principles of content development
  • Landscape and competitor analysis
  • Keyword optimisation
Technical SEO Fundamentals
  • Site structure
  • Crawling and indexing
  • Handling duplication
  • Handling crawl errors
  • Page speed
  • Mobile usability test
Site Authority and Links
  • Backlinks and why they're important
  • Internal links
  • How to approach link building
  • Link earning strategies
  • Link building resources
Tools for SEO
  • Introduction to Google Search Console
Upcoming courses
Virtual Classroom
Introduction to SEO
Thu, Jul 06 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Tue, Aug 08 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Fri, Sep 08 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Tue, Oct 03 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Mon, Nov 13 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Tue, Dec 05 2023
R4,250 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Introduction to SEO
Thu, Jul 06 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Tue, Aug 08 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Fri, Sep 08 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Tue, Oct 03 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Mon, Nov 13 2023
R4,250 ex VAT
ADD TO BASKET
Virtual Classroom
Introduction to SEO
Tue, Dec 05 2023
R4,250 ex VAT
ADD TO BASKET
Book this course
R4,250 ex VAT
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