1 day course 
Certificate of Attendance 
Virtual, Private Learn how to harness GenAI tools like ChatGPT and Gemini to produce scalable, high-quality SEO content that drives results. This course tackles the real-world challenges of integrating AI into your content workflow without sacrificing quality or risking penalties.
You'll discover how to use AI for research, structure, and creation of content across page types, including service pages, ecommerce, and editorial. We’ll show you how to transform generic AI outputs into valuable, search-optimised copy through smart prompting, human refinement, and robust QA processes.
Whether you're looking to scale production or reduce inefficiencies, this training course offers a practical, SEO-focused framework for using AI responsibly.
This one-day course is available as a scheduled Virtual Classroom session. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
Course overview
Who should attend:
This course is ideal for SEO professionals, content strategists, digital marketers and editors looking to integrate AI into their workflows. Whether you're part of an in-house team, agency, or working independently, this course will help you unlock AI's potential for SEO content production.
What you'll learn:
By the end of this course, you'll be able to:
- Use AI tools to research audience needs and turn them into effective content briefs
- Create SEO-friendly content for service pages, product/category pages, and long-form resources
- Improve AI output with structured prompts and human editorial control
- Build scalable workflows that maintain brand tone and quality standards
- Apply governance and QA to ensure content is accurate, compliant and valuable
Prerequisites:
You should already have a solid understanding of SEO fundamentals. This training won’t cover basics like keyword research, title or on-page keyword optimisation; instead, we’ll focus on how to apply AI within existing SEO strategies.
Course agenda
- The role of AI in SEO content production
- Balancing increased output vs reducing risk
- How this translates to SEO/AEO
- Using AI to understand audiences, pain points and decision drivers
- Translating internal knowledge into content inputs
- Anatomy of effective service pages
- Adapting for a specific audiences or sectors
- Content creation workflow exercise
- PDP vs PLP intent
- Decision support vs description
- Consistency at scale
- Content creation workflow exercise
- Where AI works best for editorial content
- Structuring before writing
- Content creation workflow exercise
- Improving first-pass AI output
- Avoiding generic output
- Iterating prompts and inputs
- Content refinement workflow exercise
- Editorial QA frameworks
- Brand, legal, and SEO safeguards
- Avoiding AI content sprawl
- Mapping the AI content process
Next Steps:
If you’re newer to the world of SEO, you might want to begin with our SEO Copywriting & Content Strategy course to build your foundations. Want to go deeper into the impact of AI on visibility in search? Try our From SEO to AEO course, which explores the transition to AI-led search platforms like ChatGPT, Gemini and Google AI mode.