Course Credits
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Pencil is revolutionising the way ads and creative content come to life, and can empower you to transform your ideas into impactful visuals and copy in minutes.
The game-changing platform enables you to tap into your creativity effortlessly and produce high-quality, brand-safe content quickly and effectively. Once your brand is set up, you’ll have the power to generate everything from catchy taglines and engaging blog posts to polished static images and dynamic video ads.
We'll guide you through the essentials of crafting effective prompts, leveraging the platform's suite of tools, and using templates to maintain brand consistency across campaigns or produce high-quality ads at scale. We'll also help you navigate the unique challenges of working with generative tools, ensuring you maximise Pencil’s potential while avoiding common pitfalls.
Our Pencil for Creatives course is available as a private training session that can be delivered virtually or in person at a location of your choice in South Africa or globally.
Course overview
Who should attend:
This course is perfect for:
- Anyone responsible for creating images and copy for ads, such as graphic designers, artists or marketing managers
- Anyone interested in learning how to navigate Pencil, and how to prompt in the right way to generate everything their brand needs in its ads
What you'll learn:
By the end of this course, you will be able to:
- Describe why Pencil is beneficial to your brand
- Use the Insights template in Pencil to produce a set of targeted cultural insights
- Generate audiences and use these to support engineering of image prompts
- Produce copy in multiple languages for your ads
- Build templates ready for use
- Generate and adjust images to suit your campaign
- Navigate prediction scores
Prerequisites
To take this course, you must have access to Pencil Pro, which requires an additional fee. Please ask our sales team for more details on this.
Course agenda
Next Steps:
Want to know more about how Generative AI is changing the world? Check out our GenAI Fundamentals course.