Cross-functional Customer Journey Mapping
Looking to better align your teams and build a unified understanding of customer behavior? Lean how customer journey mapping can foster a shared vision within your organization on this one-day course.
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Course Overview
1 day course
Certificate of Attendance
Private
With the blinding pace of global change, 45% of CEOs believe companies have two options: to reinvent their business models, or die. But where do you even start when teams don’t see eye to eye on many things - ranging from business strategy to execution?
Aligned action starts with shared understanding. The most crucial shared understanding needed in companies is that of current customer behaviors and their needs and intentions. Customer journey maps are one of the simplest and most impactful alignment tools that allows cross-functional teams to come together and build shared vision and understanding.
This immersive and interactive course will equip you with the skills and knowledge to effectively map customer journeys in cross-functional environments. During the session, we’ll cover the fundamentals of journey mapping, tools and techniques, and how to apply these to everyday, real-world scenarios.
This Cross-functional Customer Journey Mapping course is available as a private training session that can be delivered live online or at a location of your choice in the UK.
What you'll learn
By the end of this course, you will be able to:
- Understand the principles behind customer journey mapping and the different types of maps
- Gain insights into customer motivations, pain points, and opportunities
- Identify key touch points and map the end-to-end customer experience
- Utilize skills to create actionable journey maps that can inform strategy and design
Course agenda
Key concepts covered
- An introduction to customer journey mapping
- Tools and techniques for effective mapping
- Analyzing and interpreting journey maps
- Hands-on workshop and group activities
Who it's for
This course is ideal for UX/UI designers, product managers, marketing professionals, start-up founders, or anyone interested in understanding and improving their customers' experiences.
Prerequisites
In order to get the most out of this course, you should already have a basic understanding of UX concepts.
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Private training for your team
Bring our expert-led training to your team alone, on dates that suit you. Run it live online or in person at a location of your choice, following the standard agenda or shaped around your goals. More about private learning.
Private Course
An exclusive session for your team, led by one of our expert trainers. You choose the dates, format and location, and we'll make sure the day fits what your team needs to achieve. Get in touch to plan it with our team.
- Just your team in the room
- Your dates, online or in person
- Content tailored if you need it