Leveraging AI in User Research & Design

Want to start using AI to amplify the potential of your user research and design methodologies? This course will teach you how to harness the technology that’s changing the digital landscape.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

AI is disrupting the digital world as we know it; it’s already impacting jobs in design and tech, and is predicted to affect over a third of job roles in the upcoming years.

However, it’s crucial that these developments aren’t seen as a battle between AI vs humans, but one between humans who use AI versus those who don’t. As professionals, it’s important we recognize that AI presents significant opportunities in user research and design. We can use it to streamline tedious processes, increase the clarity of insights, and simplify everyday decision-making.

This one-day course will teach you how to harness the power of AI to enhance your user research and design methodologies. During the session, you’ll get to explore AI tools and techniques that can streamline data gathering, analysis, and interpretation in user research and enhance ideation and prototyping.

This Leveraging AI in User Research & Design course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in South Africa.

Course overview

Who should attend:

This course is ideal for UX/UI designers, product managers, and data scientists interested in integrating AI into their user research and design processes.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the role and function of AI tools in user research and design
  • Utilize AI tools for efficient data collection, analysis and communication of insights
  • Understand ethical considerations and best practices when it comes to AI-assisted user research and design
  • Identify bottlenecks in your own research and design processes that can be unclogged by AI


In order to get the most out of this course, having basic understanding of user research principles and methods is recommended.

Course agenda

Key concepts covered
  • Introduction to AI in user research and design
  • Common AI tools and techniques
  • Treating AI as your research and design partner
  • Ethical considerations in your AI-assisted research and design
  • Implementing AI in your own research and design projects
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