Persuasive Writing

Need to make your copy more powerful and persuasive? On this one-day course, discover smarter ways to change how - not just what - you write, and create better performing, more compelling content.

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1 day course
Partner of the Year
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Persuasive writing convinces your audience to take the action you want them to take. It sounds simple - but how can you write to transform standard, expected copy into something much more effective and efficient?

Led by a copywriting and marketing expert who's worked extensively for global agencies, this interactive one-day course will teach you how to implement effective writing strategies. During the session, you'll look at brilliantly persuasive copy examples and discuss why they work so well. You'll also discover new ways to approach your day-to-day writing, work through thought-provoking exercises, and get helpful tips that you can use straight away.

Whether you're writing for your company - or just for yourself - you'll leave the course with an invigorated approach to writing copy that makes an impact.

Our Persuasive Writing course is offered as a private training session that can be delivered virtually, or at a location of your choice in South Africa.

Course overview

Who should attend:

If you think your writing has become flat, repetitive and less effective and you're looking to jumpstart your copywriting creativity, then this course is for you.

What you'll learn:

By the end of this course, you will be able to:

  • Write effective copy that makes an impact
  • Utilise valuable persuasive copywriting tips and hints
  • Think more creatively
  • Adapt your writing for different stages of the customer journey
  • Identify where your copy does - and doesn't - work

Course agenda

Morning schedule
  • What persuasive copy looks like and why it works
  • Writing tips to make you a great persuasive writer
  • How visual design can be used to support your words
  • Persuasive writing throughout the buying journey
  • How to harness the power of AI - and how to avoid common pitfalls
Afternoon schedule
  • The AI quiz
  • See how to get more creative
  • Persuasive writing exercises
  • Create a persuasive brand campaign
  • Summarise everything learned
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