1 day course 
Certificate of Attendance 
Virtual, Private AI is transforming how brands and creators approach social media. Used well, it can save hours of work, spark new ideas, and help you make smarter decisions. But knowing which tools to use, when to use them, and how to maintain authenticity is key.
This one-day workshop, delivered in-person or online, offers a comprehensive, hands-on learning experience for marketers and content creators. Whatever your level of experience, this course will equip you with practical skills to integrate AI into your workflow effectively, without losing your brand voice or falling into the trap of AI slop.
Our Using AI in Social Media course is available online through our virtual classroom. We also provide private training, available anywhere across South Africa and internationally, to ensure you have the flexibility to learn in a way that suits you.
Course overview
Who should attend:
This course is suitable for anyone looking to integrate AI tools into their social media workflow, including:
- Social media managers wanting to streamline strategy and content creation
- Marketers looking to work smarter using AI for research and insights
- Content creators curious about using AI tools without losing authenticity
- Small business owners wanting to save time on social media tasks
- Anyone responsible for social media strategy, content, or analytics
What you'll learn:
By the end of this course, you will be able to:
- Understand where AI fits into the social media marketing workflow
- Use AI tools such as ChatGPT, Claude, and Gemini for audience research and competitor analysis
- Develop content strategies and calendars with AI assistance
- Write effective prompts to generate quality outputs
- Create captions, scripts, and copy using AI tools
- Understand the limitations of AI-generated images and video
- Maintain brand voice and authenticity when using AI
- Use AI tools for scheduling, automation, and analytics
Course agenda
- Understanding the current AI landscape
- Comparing key AI tools: ChatGPT, Claude, Gemini, and others
- Exploring where AI adds value in the social media workflow
- Recognising the limitations and risks of AI (including AI slop)
- Balancing efficiency with authenticity
- Using AI for audience research and persona development
- Conducting competitor analysis with AI tools
- Developing content pillars and themes with AI assistance
- Building content calendars using AI
- Understanding how to communicate effectively with AI
- Writing prompts that deliver quality outputs
- Creating reusable prompt templates for your workflow
- Generating captions, scripts, and copy with AI
- Repurposing content across platforms using AI
- Maintaining brand voice and tone
- AI-generated images and video: what works, what doesn't, and what to avoid
- Using AI to draft community engagement responses
- Using AI for social listening and trend identification
- Analysing performance data with AI assistance
- Turning insights into actionable next steps
Next Steps:
To continue your learning, check out our Social Media Strategy course and our Content Marketing training.