1 day course 
Virtual, Private 
Certificate of Attendance AI video generation is no longer just for creatives; it’s a powerful tool for professionals across every industry. From business presentations and marketing campaigns to internal communications and storytelling, tools like Runway are reshaping how we communicate and create.
This beginner-friendly course will guide you through the fundamentals of AI video creation, including prompt engineering, fine-tuning outputs, and in-platform editing, all with a focus on real-world application.
By the end of the session, you’ll have the skills and confidence to integrate Runway into your everyday workflow. Having had hands-on practice and completed tailored exercises, you’ll walk away ready to use AI video tools to support your professional goals and unlock new creative possibilities.
Our Getting Started with Runway course is available as a scheduled Virtual Classroom session. We also offer it as a private course that can be delivered virtually, at your offices, ours, or at any location that works best for you - whether in South Africa or internationally.
Course overview
Who should attend:
This is a beginner-level course, suitable for:
- Marketing and communications professionals seeking to create engaging visual content
- Social media managers looking to produce unique video content
- Educators and trainers wanting to enhance presentations with AI-generated visuals
- Content Creators exploring new ways to visualise ideas
- Business professionals needing to create quick, professional-looking videos for pitches and reports
- Project managers seeking innovative ways to communicate project updates
- Entrepreneurs looking to produce high-quality marketing materials
- Anyone curious about the potential of AI in visual content creation
What you'll learn:
By the end of this course, you will be able to:
- Understand the fundamental concepts of AI video generation and how the Runway platform works
- Navigate the Runway interface and confidently use its basic features and tools
- Prompt engineer to generate your desired video content within Runway
- Utilize key functionalities within Runway for creating new videos and manipulating existing ones
- Develop techniques for refining your video prompts to achieve specific visual styles and movements
- Understand how to utilise some of Runway's core AI "Magic Tools" for video editing and enhancement
- Explore different applications of AI-generated video for professional communication and content creation
- Save and export your AI-generated videos in various formats
- Understand the basic ethical considerations and terms of service associated with using Runway
- Confidently create AI videos with Runway for your professional needs
Course agenda
- Understanding the basics of AI video generation and how the Runway platform works
- Navigating the interface, overview of the myriad of features and where to start
- Familiarizing yourself with key terminology and concepts in AI video
- Understanding how text prompts drive video generation in Runway
- Crafting effective prompts to achieve your desired video content (actions, styles, etc.)
- Exploring different descriptive words and cinematic language for better results
- Techniques for refining your prompts to control movement, camera angles, and overall video style
- Hands-on exercises: Writing and generating your first AI videos using various prompting techniques
- Overview of the main features and functionalities within the Runway platform
- Learning how to generate new videos using text-to-video, image-to-video, and other input methods
- Understanding basic video settings and parameters within Runway
- Introduction to some of Runway's fundamental AI "Magic Tools" for video creation
- Hands-on exercises: Experimenting with different video generation methods and core features in Runway
- Step-by-step guidance on generating your initial AI video concepts in Runway
- Learning how to review and analyze the generated video outputs
- Techniques for refining your prompts and adjusting settings to improve your results through iteration
- Hands-on exercises: Generating and refining your own short AI video projects
- Exploring some of Runway's beginner-friendly AI-powered video editing tools (e.g., background removal, object masking, slow motion)
- Understanding how these tools can be used to enhance and modify your AI-generated video content
- Hands-on exercises: Experimenting with basic AI video editing functionalities within Runway
Next Steps:
Looking to take the next steps in your generative AI journey? Check out our copy-focused Getting Started with ChatGPT course, as well as our image-focused Getting Started with MidJourney course.