1 day course 
Certificate of Attendance 
Private This one-day workshop brings together our AI Brand Awareness & Perception and Introduction to the Share of Model™ platform courses, equipping you with the knowledge and tools to measure your brand’s reach and position across Large Language Models (LLMs) used by millions every month.
In the morning, we’ll explore how models like Google’s Gemini, Meta’s Llama, and OpenAI’s GPT - alongside emerging technologies such as agentic AI - are reshaping digital marketing. You’ll gain insight into how these systems "think" and "speak" about brands, and why understanding their outputs is now critical to brand strategy.
Next, we’ll introduce the Share of Model platform, which tackles these challenges by offering new, AI-specific metrics including share of voice, perceived strengths and weaknesses, and top sources of brand visibility.
In the afternoon, a guided platform tour will give you hands-on experience using these tools, helping you analyse current LLM perceptions of your brand and take steps to influence them.
Offered as a private course virtually or in person at a location of your choice, the contents of the session can be tailored to use your own account workspace within the Share of Model platform, with optional material for your add-ons, integrations and use cases.
Course overview
Who should attend:
This course is perfect for:
- Anyone intending to regularly use the Share of Model platform for reporting purposes.
What you'll learn:
By the end of this course, you will be able to:
- Understand how AI has disrupted digital marketing, and how we can adapt
- Create performance analyses, insights and actions based on new AI brand awareness and perception metrics
- Discover how Jellyfish’s Share of Model platform helps to future proof your brand for the agentic world
Prerequisites
As this course involves hands-on exercises within the Share of Model platform workspace, platform access is required.
- Want to get started but don't yet have platform access? Book your demo today.
- Just curious about how it all works? Our AI Brand Awareness & Perception course provides a solid theoretical foundation for those without platform access.
- Already have a license? Contact us so we can tailor your session to your needs.
Course agenda
- The impact of LLMs and Agentic AI on digital marketing
- How AIs view your brand
- Introducing the Share of Model platform
- AI brand awareness metrics
- Getting started with the Share of Model platform
- Evaluating your category landscape
- AI Brand perception metrics
- Evaluating your category and brand perception
- Domain Citation Analysis
- Add-ons* and integrations**
- Creating AI summaries and content briefs
- Use cases and case studies
- * with Asset Evaluation add-on
- ** available for Share of Search integration