1 day course 
Certificate of Attendance 
Private Already using GA4 but unsure if it's set up correctly - or whether you're really making the most of its capabilities? This advanced Google Analytics 4 course is designed for marketers, analysts and in-house teams who want to audit, optimise and master their existing GA4 implementation.
During the session, you’ll learn how to validate tracking, identify gaps in your configuration, and unlock GA4’s full potential to deliver cleaner data and sharper insights.
Whether you're struggling with custom events, overwhelmed by reports, or simply unsure what's working, this course will give you the skills and confidence to take control.
Our Optimising Your GA4 Set-up course is available as a private training session that can be delivered via Virtual Classroom, at a location of your choice across South Africa, or globally.
Course overview
Who should attend:
This course is ideal for:
- Marketers and analysts already using GA4
- Businesses unsure about the accuracy or completeness of their current set-up
- Teams transitioning from basic to advanced GA4 use
- Professionals looking to drive more value from GA4 reports and audiences
What you'll learn:
By the end of this course, you will be able to:
- Audit your existing GA4 implementation
- Identify common set-up mistakes and fix them
- Implement best practices for events, and custom definitions
- Streamline reports for actionable insights
- Build explorations and custom dashboards with purpose
Prerequisites
In order to take this course, you should already have a working GA4 property in place, and a basic understanding of the GA4 interface and reports. Some familiarity with Google Tag Manager is useful, but not essential.
Course agenda
- Where GA4 is now: Key updates and what's changed since launch
- Common post-implementation challenges
- Setting expectations: What a 'healthy' GA4 set-up looks like
- How to assess your current GA4 property structure
- Verifying data stream configurations
- Diagnosing common tracking issues
- Cleaning up and structuring your events: naming conventions and consistency
- Reviewing and refining key event tracking
- Making the most of event parameters and custom definition
- When and how to configure with GTM vs natively in GA4
- Admin settings that matter (data retention, attribution settings, filters, etc.)
- Properly configuring internal traffic and cross-domain tracking
- Understanding user ID set-up and audience definitions
- Key integrations: Google Ads, BigQuery, Search Console
- Creating focused reports for real business questions
- Building and saving custom explorations for different teams
- Dashboards: when to use GA4, Looker Studio, or both
- Prioritising changes based on business impact
- Common mistakes to avoid
- How to maintain your GA4 set-up going forward (Governance: tech, naming conventions, compliance)
- Ongoing resources and templates for continuous improvement
Next Steps:
To continue your learning after this session, check out our Google Tag Manager, Advanced Google Tag Manager, and Data Storytelling: Visualising your Analytics Data course.