Amazon Advertising & Marketing
Want to improve your advertising and marketing on the World’s largest ecommerce platform? Learn how to get your products found with our Amazon advertising training.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
This one-day Amazon PPC course features a curated list of topics that both Jellyfish and Amazon consider essential for understanding ad management within the platform.
In this session, you'll dive into Amazon's three key ad formats (Sponsored Brand, Sponsored Products, and Sponsored Display) and learn how each can enhance your marketing strategy.
You'll also explore various display opportunities to help you choose the best ways to advertise your products.
By the end of the course, you'll have a firm understanding of the role of Amazon Ads and have created your first campaign. You'll leave with the skills and confidence to deliver marketing campaigns on the platform.
Our Amazon Advertising & Marketing course is available via virtual classroom. We also offer private training at a location of your choice across South Africa, globally or online.
What you’ll learn
By the end of this course, you will be able to:
Start selling your products on Amazon
Choose the correct targeting features for each ad format to ensure you efficiently capture relevant audiences
Pull reports and optimise your activity in order to improve the performance of a campaign i.e. keyword mining and bid adjustment
Promote your products using the right formats and advertising strategies
Determine the success of your campaigns via detailed reports
Use advanced reporting features and data effectively
Course agenda
Introduction to Advertising on Amazon
- The Amazon landscape
- Introduction to sponsored ads
- The key search players
- Campaign naming conventions
- Ad group best practice
Sponsored Products
- What are sponsored products?
- Ad placements
- Automatic targeting features
- Manual targeting features
Sponsored Brands
- What are sponsored brands?
- Placements
- Ad formats
- The auction process
Sponsored Display Ads
- What is sponsored display?
- Ad placements
- Creative requirements
- Product targeting
- Views remarketing
Display off Amazon
- Introducing the Amazon DSP
- Google Keyword planner
- Keyword match types
- Negative keywords
- Using negatives intelligently
Measurement & Reporting
- Reporting features
Ad Copy
- What are text ads?
- Anatomy of Google Ads ad copy
- Tips for writing good ads
- Ad extensions
- Ad disapprovals
Optimisation
- Bid management
- Landing pages
- Ad copy
- Campaign settings
- Keywords
Optimisation Schedule
- Daily, weekly and monthly tasks
- Common mistakes
Who it's for
This Amazon PPC course is designed for professionals eager to master Sponsored Ads and the Amazon advertising landscape. Whether you're new to the platform or seeking to expand your marketing strategies, this course will provide the tools you need to effectively market your products.
BOOK THIS COURSE
Booking for a team or large group (5+ people)
For private sessions call our sales team