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Amazon Advertising & Marketing

Want to improve your advertising and marketing on the World’s largest ecommerce platform? Learn how to get your products found with our Amazon advertising training.

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1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Course Credits

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This one-day Amazon PPC course features a curated list of topics that both Jellyfish and Amazon consider essential for understanding ad management within the platform.

In this session, you'll dive into Amazon's three key ad formats (Sponsored Brand, Sponsored Products, and Sponsored Display) and learn how each can enhance your marketing strategy.

You'll also explore various display opportunities to help you choose the best ways to advertise your products.

By the end of the course, you'll have a firm understanding of the role of Amazon Ads and have created your first campaign. You'll leave with the skills and confidence to deliver marketing campaigns on the platform.

Our Amazon Advertising & Marketing course is available as a private training session that can be delivered at a location of your choice across South Africa, globally or online.

Course overview

Who should attend:

This Amazon PPC course is designed for professionals eager to master Sponsored Ads and the Amazon advertising landscape. Whether you're new to the platform or seeking to expand your marketing strategies, this course will provide the tools you need to effectively market your products.

What you'll learn:

By the end of this course, you will be able to:

  • Start selling your products on Amazon
  • Promote your products using the right formats and advertising strategies
  • Choose the correct targeting features for each ad format to ensure you efficiently capture relevant audiences
  • Determine the success of your campaigns via detailed reports

Course agenda

Introduction to Advertising on Amazon
  • The Amazon landscape
  • Introduction to sponsored ads
Sponsored Products
  • What are sponsored products?
  • Ad placements
  • Automatic targeting features
  • Manual targeting features
Sponsored Brands
  • What are sponsored brands?
  • Placements
  • Ad formats
  • The auction process
Sponsored Display Ads
  • What is sponsored display?
  • Ad placements
  • Creative requirements
  • Product targeting
  • Views remarketing
Display off Amazon
  • Introducing the Amazon DSP
Measurement & Reporting
  • Reporting features
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Frequently asked questions

  • What is Amazon PPC advertising?

    Amazon PPC (Pay-Per-Click) advertising is run through the Amazon Console, used by sellers and advertisers on the Amazon platform. It allows businesses to create and display ads for their products or brands on product detail pages, alongside customer reviews, shopping results pages or under the featured offers. Advertisers pay a fee only when a user clicks on their ad, hence the name ‘pay-per-click’.

  • Do Amazon Ads only appear on the Amazon website or app?

    Where ads show depends on the product you choose. Amazon’s sponsored display ads can appear on third-party websites and apps in select marketplaces, not just on Amazon itself.

  • Is this course appropriate for beginners who are new to Amazon Advertising?

    Yes, this course is suitable for anybody who wants to begin advertising on Amazon, or existing advertisers looking to improve their knowledge and performance on the platform. By the end of the course, you’ll be ready to build campaigns to promote your products using the right formats and advertising strategies.

  • What is Amazon DSP?

    Amazon DSP (Demand-side Platform) is a powerful advertising tool offered by Amazon that enables advertisers to programmatically buy and manage display and video ad campaigns on and off the Amazon platform. It allows advertisers to reach their target audience with precision and flexibility across a network of Amazon-owned sites, apps, and third-party websites and apps.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Amazon Advertising & Marketing course.

  • Does this course include practical exercises and assignments?

    Yes, much of the day will be spent in the Amazon Ads platform, learning how to set up and configure your ad campaigns. Our trainers will guide you through set-up, configuration and enhanced measurement best practices through a mix of demonstrations and practical exercises.