Amazon Advertising & Marketing

Want to learn how to advertise on Amazon, the world’s largest retailer? Learn how to navigate the platform and best practices that will help you amplify your products on this one-day course.

Book this course
R4,250 ex VAT
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our Amazon Advertising & Marketing course features a curated list of topics that both Jellyfish and Amazon consider essential for understanding the platform from an advertising perspective.

During the session, you’ll explore the three main types of ad formats on Amazon (Sponsored Brand, Sponsored Products & Sponsored Display) and discover how each can play a role in your wider marketing strategy.

You’ll also get to grips with the array of display opportunities on the platform, which you’ll be able to use when it comes to choosing how to advertise your products.

By the end of the course, you’ll have learned exactly how Amazon fits into the wider marketing landscape and will have built your very first campaign. You’ll leave with the skills and confidence you need to start advertising on the platform – whether for your personal business ventures or the organization you work for.

Our Amazon Advertising & Marketing course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in South Africa.

Course overview

Who should attend:

This Amazon marketing course is aimed at professionals looking to improve their understanding of Sponsored Ads and the Amazon landscape. Whether you’ve just started advertising on the platform or are looking at ways to diversify your marketing, this course will equip you with the necessary tools to efficiently market your products.

What you'll learn:

By the end of this course, you will be able to:

  • Start selling your products on Amazon
  • Promote your products using the right formats and advertising strategies
  • Choose the correct targeting features for each ad format to ensure you efficiently capture relevant audiences
  • Determine the success of your campaigns via detailed reports

Course agenda

Introduction to Advertising on Amazon
  • Amazon landscape
  • Introduction to sponsored ads
Sponsored Products
  • What are sponsored products?
  • Placements
  • Automatic targeting features
  • Manual targeting features
Sponsored Brands
  • What are sponsored brands?
  • Placements
  • Ad formats
  • Auction
Sponsored Display
  • What are sponsored display ads?
  • Placements
  • Creative requirements
  • Product targeting
  • Views remarketing
Display off Amazon
  • DSP

Upcoming courses

Thu, Sep 26 2024.Virtual Classroom
Amazon Advertising & Marketing
R4,250 ex VAT
Thu, Feb 20 2025.Virtual Classroom
Amazon Advertising & Marketing
R4,250 ex VAT
Thu, May 08 2025.Virtual Classroom
Amazon Advertising & Marketing
R4,250 ex VAT
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Frequently asked questions

  • What is Amazon PPC advertising?

    Amazon PPC (Pay-Per-Click) advertising is run through the Amazon Console, used by sellers and advertisers on the Amazon platform. It allows businesses to create and display ads for their products or brands on product detail pages, alongside customer reviews, shopping results pages or under the featured offers. Advertisers pay a fee only when a user clicks on their ad, hence the name ‘pay-per-click’.

  • Do Amazon Ads only appear on the Amazon website or app?

    Where ads show depends on the product you choose. Amazon’s sponsored display ads can appear on third-party websites and apps in select marketplaces, not just on Amazon itself.

  • Is this course appropriate for beginners who are new to Amazon Advertising?

    Yes, this course is suitable for anybody who wants to begin advertising on Amazon, or existing advertisers looking to improve their knowledge and performance on the platform. By the end of the course, you’ll be ready to build campaigns to promote your products using the right formats and advertising strategies.

  • What is Amazon DSP?

    Amazon DSP (Demand-side Platform) is a powerful advertising tool offered by Amazon that enables advertisers to programmatically buy and manage display and video ad campaigns on and off the Amazon platform. It allows advertisers to reach their target audience with precision and flexibility across a network of Amazon-owned sites, apps, and third-party websites and apps.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Amazon Advertising & Marketing course.

  • Does this course include practical exercises and assignments?

    Yes, much of the day will be spent in the Amazon Ads platform, learning how to set up and configure your ad campaigns. Our trainers will guide you through set-up, configuration and enhanced measurement best practices through a mix of demonstrations and practical exercises.

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