Introduction to SEO

Want to boost your performance and drive more traffic from search engines? Master the fundamentals of search engine optimisation with our beginners’ SEO course.
1 day
Supporting material
Classroom, Virtual, Private
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish has years of real-world experience creating search engine friendly sites and we'll teach you the actionable skills you need, in line with our own approach to SEO.

On this one-day SEO course you’ll learn the fundamentals of search engine optimisation and how to create web content that satisfies users, ranks highly on search engines and increases your traffic.

This training course provides an excellent introduction to SEO for beginners and those looking to update their knowledge. You’ll cover all of the basic skills and techniques needed, including on-site and off-site optimisation.

Our live and interactive SEO courses are currently delivered online, either as our scheduled public sessions, or privately for any organisation in the UK or globally.

Want to know more? Read on for more detail on our course agendas or contact us for more information.

Course overview
Who should attend:
Our Standard course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.
For those looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider the intermediate-level courses below as an alternative.

What you’ll learn:
  • How Google evaluates websites, including key ranking factors
  • The fundamentals of content production, including how to research and plan high-quality content
  • Key on-page optimisation techniques, including site structure, internal linking and keyword optimisation
  • Considerations for link earning and practical link building techniques
  • Key elements of technical SEO, including site structure, crawling and indexation and page speed
  • Considerations for link earning and link building techniques
Course Agenda
Introduction to SEO
  • What is SEO and why it's important
  • The Google SERPs
  • Ranking factors
  • Introducing the three pillars of SEO
Content Creation for SEO
  • How does Google evaluate content?
  • Introduction to EAT
  • Keyword research
  • Basic principles of content development
  • Landscape and competitor analysis
  • Keyword optimisation
Technical SEO Fundamentals
  • Site structure
  • Crawling and indexing
  • Handling duplication
  • Handling crawl errors
  • Page speed
  • Mobile usability test
Site Authority and Links
  • Backlinks and why they're important
  • Internal links
  • How to approach link building
  • Link earning strategies
  • Link building resources
Tools for SEO
  • Introduction to Google Search Console
Book this course
Call our sales team today
A$499 ex GST
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