Introduction to SEO

4.8 / 5 Feefo reviews

Want to boost performance and drive more traffic to your site? Delve into the world of search engine optimization and master the fundamentals of SEO-friendly content creation with our beginners’ course.

Book this course
Call our sales team today
1 day course
Supporting material
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish has years of real-world experience creating search engine-friendly sites. Our one-day Introduction to SEO course will teach you the actionable skills you need and is aligned with our own approach to SEO, which has set clients on the road to success.

The course provides an excellent starting point for beginners delving into the world of SEO for the first time, but also for those looking to update their knowledge. You’ll cover all the basic skills and techniques needed, including content optimization, technical SEO and backlink acquisition.

By the end of the session, you’ll know how to create web content that satisfies users, ranks highly on search engines and increases your traffic.

Our Introduction to SEO course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

Our beginners’ SEO course has been designed for professionals looking to get to grips with the basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.

If you’re looking for a deeper level of knowledge, or work directly with SEO or content production, you may wish to consider the intermediate-level courses below as an alternative.

What you'll learn:

By the end of this course, you will be able to:

  • Explain how Google evaluates websites, including key ranking factors
  • Create an SEO content strategy, including how to research and plan high-quality content
  • Execute key on-page optimization techniques, including internal linking and keyword optimization
  • Identify key technical SEO issues such as website structure problems, crawling and indexation and page speed
  • Explain the importance of backlinks and begin to develop a link acquisition strategy

Course agenda

Introduction to SEO
  • What is SEO, and why is it important?
  • The Google SERPs
  • Ranking factors
  • Introducing the three pillars of SEO
Content Creation for SEO
  • How does Google evaluate content?
  • Introduction to EAT (Expertise, Authoritativeness, and Trustworthiness)
  • Keyword research
  • The basic principles of content development
  • Landscape and competitor analysis
  • Keyword optimization
Technical SEO Fundamentals
  • Site structure
  • Crawling and indexing
  • Handling duplication
  • Handling crawl errors
  • Page speed
  • Mobile usability test
Site Authority & Links
  • Backlinks and why they're important
  • Internal links
  • How to approach link building
  • Link earning strategies
  • Link building resources
Tools for SEO
  • An introduction to Google Search Console
Don't miss out
Keep up to date with news, views and offers from Jellyfish Training.
Your data will be handled in accordance with our Privacy Policy
Feefo logo
4.8 / 5 Feefo reviews
Independent Service Rating based on 83 verified reviews

SEO Standard

Great training! very indepth and the trainer is very knowledgable

Trusted Customer 15 July, 2021

Introduction to SEO

Really engaging session, face to face at their offices in the Shard. Chris the trainer delivered the material in a knowledgeable way and I learnt alot. I would certainly take future training sessions with Jellyfish. Highly recommend

James Pike 24 November, 2023

Introduction to SEO

Really useful course. Came away with practical steps that we can apply within our business to improve our SEO rankings.

Gemma Lockwood 21 June, 2022

Frequently asked questions

  • What is the duration of the course?

    All of our SEO training sessions are one-day, instructor-led courses. You can choose online or face-to-face delivery, with our UK courses being delivered from our London offices in the Shard.

  • Is this course suitable for beginners?

    Introduction to SEO is our beginner-level SEO course and no prior knowledge is required. We’ll introduce you to the main concepts around content, backlinks and technical SEO factors.

  • Is this course up to date with the latest SEO practices and trends?

    Yes, we regularly update our content to cover the latest trends and emerging themes within SEO. Our instructors will discuss recent Google algorithm changes and updates to the search engine experience.

  • Is certification offered upon completion?

    On completion, you’ll be able to add a LinkedIn certification badge that will verify you have completed the Introduction to SEO course.

  • Can I access the course materials once I’ve finished the course?

    Our full training slides are always provided to those who sit all of our SEO courses. These will include links to examples, SEO tools, and other resources discussed during the sessions.

  • Is there support available after the training?

    Yes, we offer post-training support for all of our courses. We know that many people will have questions when they begin to implement their learning and develop SEO strategies. Our trainers are always happy to answer follow-up questions related to the course.