1/2 day course

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Create action in your GenAI marketing efforts by plotting out your opportunities, mapping your approach and wrapping governance around what you do.

This lab provides everything you need so that you and your team can move things forward and make your dream a reality. You’ll move quickly through a series of activities as a team, creating an action plan that you can take back to your organisation and implement as soon as the session’s over.

Our half-day course lays out the intricacies of GenAI technology, and focuses on real-world use-cases applicable to marketers across the globe. It's available as a private training session that can be delivered via Virtual Classroom, or at a location of your choice in Australia.

In order to take this course, your team should already be equipped with fundamental knowledge on GenAI and the power it can bring. If they’re not quite ready, why not take our one-day GenAI Bootcamp course instead? We'll run both workshops in one day that so you and your team can lock down the fundamentals and then workshop your action plan at the same time.

Course overview

Who should attend:

This course is ideal for CMOs, CTOs, SMB owners, senior marketing professionals, and senior business leaders, such as those working in sales.

What you'll learn:

Your action plan will include the results from these lab activities:

List the goals that GenAI can support your business with
Audit if you have the right people with the right skills to use GenAI features within existing tools
Determine who should be responsible for managing your GenAI model/s
Select between different operating models
Create frameworks for selecting the right GenAI tools
Map out the risks to your organisation
Establish mitigation tasks to reduce risk
Map your recommendations for steering groups and governance frameworks

Prerequisites

In order to get the most out of this session, you'll need the knowledge and skills covered in our GenAI for Marketers: Fundamentals course.

Course agenda

Map Your GenAI Opportunities

Five-minute knowledge power-up
Workshop activity

Identify Key Stakeholders and Workflows

Five-minute knowledge power-up
Workshop activity

Select GenAI Models & Operating Models

Five-minute knowledge power-up
Workshop activity

Map Your Skill Opportunities & Maps

Five-minute knowledge power-up
Workshop activity

Risk Mapping & Mitigation Procedures

Five-minute knowledge power-up
Workshop activity

Plan Your Ongoing Governance

Five-minute knowledge power-up
Workshop activity

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

GenAI for Marketers: Lab