GenAI for Marketers: Lab

Want to put your GenAI ambitions in motion? This half-day workshop will help you ideate and build a list of opportunities for your business, and assess next steps for fully integrating AI within your organization.

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1/2 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Create action in your GenAI marketing efforts by plotting out your opportunities, mapping your approach and wrapping governance around what you do.

This lab provides everything you need so that you and your team can move things forward and make your dream a reality. You’ll move quickly through a series of activities as a team, creating an action plan that you can take back to your organisation and implement as soon as the session’s over.

Our half-day course lays out the intricacies of GenAI technology, and focuses on real-world use-cases applicable to marketers across the globe. It's available as a private training session that can be delivered via Virtual Classroom, or at a location of your choice in South Africa.

In order to take this course, your team should already be equipped with fundamental knowledge on GenAI and the power it can bring. If they’re not quite ready, why not take our one-day GenAI Bootcamp course instead? We'll run both workshops in one day that so you and your team can lock down the fundamentals and then workshop your action plan at the same time.

Course overview

Who should attend:

This course is ideal for CMOs, CTOs, SMB owners, senior marketing professionals, and senior business leaders, such as those working in sales.

What you'll learn:

Your action plan will include the results from these lab activities:

  • List the goals that GenAI can support your business with
  • Audit if you have the right people with the right skills to use GenAI features within existing tools
  • Determine who should be responsible for managing your GenAI model/s
  • Select between different operating models
  • Create frameworks for selecting the right GenAI tools
  • Map out the risks to your organisation
  • Establish mitigation tasks to reduce risk
  • Map your recommendations for steering groups and governance frameworks


In order to get the most out of this session, you'll need the knowledge and skills covered in our GenAI for Marketers: Fundamentals course.

Course agenda

Map Your GenAI Opportunities
  • Five-minute knowledge power-up
  • Workshop activity
Identify Key Stakeholders and Workflows
  • Five-minute knowledge power-up
  • Workshop activity
Select GenAI Models & Operating Models
  • Five-minute knowledge power-up
  • Workshop activity
Map Your Skill Opportunities & Maps
  • Five-minute knowledge power-up
  • Workshop activity
Risk Mapping & Mitigation Procedures
  • Five-minute knowledge power-up
  • Workshop activity
Plan Your Ongoing Governance
  • Five-minute knowledge power-up
  • Workshop activity

Next Steps:

Consider taking the following courses to further your GenAI knowledge:

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