Mastering Amazon Essentials

Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top-level understanding of best practices to ensure you get the best return on investment.

Book this course
1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This course consists of a curated list of topics that both Jellyfish and Amazon have deemed essential for understanding Amazon from a retail perspective.

From learning how the Amazon search algorithm works to unpacking their retail solutions, you’ll explore how to set up on Amazon with best practices in mind, no matter what type of business you want to market on the platform.

Beyond the basics, you’ll learn how to make your content more enticing with A+ Content and Amazon Promotion, as well as how best to represent your brand on the platform with a brand store, bundles and more.

Our Mastering Amazon Essentials course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is for anybody responsible for the management of an Amazon Store, whether you’re a vendor, seller, brand owner, or a paid media manager at an agency.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the Amazon algorithm for discoverability (A10)
  • Monitor your orders and manage shipments
  • Choose the most appropriate logistic solution (adapted for sellers or vendors)
  • Optimize your product listings
  • Create and manage your owned brand content (product pages, A+, brand stores)

Course agenda

Amazon Landscape & History
  • Amazon landscape
  • Available categories
  • Amazon flywheel
A10 algorithm
  • How to be discoverable on Amazon
The Buy Box
  • What is the buy box?
  • How to win the buy box
Fulfillment by Amazon (FBA)
Vendor vs. Seller
  • Comparison
  • Vendor benefits (act as an Amazon supplier)
  • Seller benefits (control your own pricing and logistics)
Brand Registry
  • How to set up Amazon Brand Registry
  • Brand store
  • A+ Content
  • Analytics
  • Brandstory
  • Amazon transparency
Retail Readiness
  • Page optimization
  • ASIN optimization
  • Logistics
Introduction to Amazon Advertising
  • Sponsored products
  • Sponsored brands
  • Sponsored display
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