Campaign UK 40 Over 40 2025 winners include Tom Roach

The Campaign 40 Over 40 winners have been announced, celebrating individuals who are making noteworthy contributions across advertising, marketing, media, technology, and communications, helping to drive our industry forward. Among this year’s prestigious honourees is Tom Roach, our VP of Brand Strategy, recognized for his outstanding contributions to the advertising world.

With over 20 years of experience shaping some of the UK’s most iconic campaigns at agencies like AMV BBDO, BBH, Leo Burnett, and adam&eveDDB, Tom has a track record that few can match. At Jellyfish, he’s played a pivotal role in transforming our brand offering, worked across key clients such as Google, Uber, and Virgin Atlantic, and emerged as a key thought leader on AI in strategy both externally and within Jellyfish and The Brandtech Group.

What truly sets Tom apart isn’t just his strategic brilliance or commitment to growing the industry - it's his character. As one colleague simply put it: 'He’s kind.'  And sometimes, that’s the most powerful legacy of all.

Check out Tom’s entry in Campaign UK.