In UGG®'s largest out-of-home statement of the year, Jellyfish is leading the localized creative and media planning for the brand's new Fall 2026 campaign. Elevating the Born To Feel brand platform and UGG® Season, the activation celebrates the arrival of fall across New York City and Los Angeles.
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AI Shopping upends the rules of brand leadership, price positioning and competition, according to new Jellyfish research. These insights were made possible by Shopping Optimization, a new capability within Jellyfish’s Share of Model™ Platform, that gives brands a clear understanding of the factors driving AI recommendations, so they can focus their optimization efforts and measure the business impact.
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We're excited to welcome Seun Odeneye as our new Chief Media Officer EMEA. Seun's appointment marks a decisive step in Jellyfish's ambition to build EMEA's first truly agentic media practice, bringing media, strategy, investment, and content together under one AI-native proposition across the region.
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This major expansion of paid media optimization capabilities within our proprietary Share of Model™ Platform, brings together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit through an always-on strategy assistant.
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Tinder has launched “Dump Traditional Dating,” a new brand campaign celebrating its Double Date feature, as a more social, relaxed way to meet. Created by Jellyfish, the campaign is based on a simple insight: dating hasn’t evolved, but Gen Z has.
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Our latest Share of Model™ expansion, with new Creator Intelligence, analyzed 27M+ AI responses and found a pretty big shift in how discovery is happening. YouTube appears in more than 1 in 4 AI-generated answers and independent creators are often beating brand content in AI recommendations. Read on to discover how Creator Intelligence helps brands identify who is shaping AI answers, what content is getting pulled, and how to turn these insights into action.
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Congratulations to Natasha Wallace, our Chief Solutions Officer, Strategy & Planning, who has been named in the Management Today Women in Leadership Power List 2026. This annual list celebrates exceptional leaders who aren't just navigating the business world, they are actively shaping it. This recognition is a testament to the impact Natasha continues to make across our industry.
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HOKA partnered with Jellyfish to launch "Let's Fly Hackney," an experiential, multichannel campaign in celebration of its support of the HOKA Hackney Half Marathon. From an evolving mural and a Lime bike takeover to Citymapper activations and free recovery rides in branded black cabs, we embedded HOKA right into the fabric of Hackney culture.
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We are thrilled to announce a significant leadership transition within our UK operations. Stephanie Parry has been appointed as our new UK&I Managing Director, succeeding Nick Fettiplace, who is departing Jellyfish after a remarkable fourteen-year journey. Since joining Jellyfish in 2023 as EVP Client Management, Stephanie has successfully led accounts for major clients including Boots, Deckers, Apple, and Workday.
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We’re thrilled to announce that Jellyfish has earned the prestigious 2026 Google Cloud Partner of the Year in the Training: North America category. This recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organizations to unlock the full value of Google Cloud through world-class training, upskilling, and certification programs.
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At Jellyfish, we have always believed that the right technology, when wielded by experts, is the ultimate multiplier for brand growth. We’re proud to announce that our Experimentation team is now officially certified on Opal, Optimizely’s next-generation AI engine, marking a significant step forward in how we design, execute and scale digital experiences for our clients.
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Jellyfish has launched a new campaign with HOKA built around its sponsorship of The Speed Project, the unsanctioned 300-mile race from Los Angeles to Las Vegas, which took place from late March through early April 2026. The campaign translates the race’s ethos into an on-the-ground activation and a documentary-style content series. Creator partnerships were led by Collectively, also part of The Brandtech Group.
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Recognized for engineering a social campaign which blurred the lines between the severed world and our own, to promote Season 2 of Severance, and an unprecedented fourth listing in five years for The Brandtech Group.
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We're super excited to share something we've poured our hearts into: the AI Skills Framework for Marketers! Developed by Jellyfish experts and refined with learning science, this essential roadmap helps marketers navigate AI. It covers seven marketing domains and four proficiency levels, integrating human skills like Critical Thinking for success in the AI era.
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Staying active in the cold isn't easy, but HOKA’s latest chapter of its global 'TOGETHER WE FLY HIGHER' campaign found a way to brighten the path. Created in partnership with Jellyfish, OOH specialists Billups, and the advertising agency Global Street Art, the activation brings the "Night Run" experience to life through innovative, light-reactive technology.
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Currys, the UK & Ireland’s largest electrical retailer and aftercare provider, has appointed Jellyfish as its SEO Agency of Record, partnering on a scope that includes advanced SEO capabilities and adoption of new and emerging AI Search experiences.
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Our digital media, tech, and Generative AI expertise led to three wins at the BIMA Awards: Gold for Innovative Use of Digital Media (Oatly It Works In Tea), Silver for Technology of the Year (Share of Model™ platform), and Bronze in Generative AI (Experian work using Generative AI to boost ad strength and mid-funnel reach on Performance Max). These awards celebrate the most standout digital and creative work and technical innovation across the UK.
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Congratulations to our incredibly talented Creative team, whose bold creativity and compelling storytelling was celebrated with several wins at The Clios in Los Angeles. This included a GRAND Clio for the Integrated Campaign for Apple TV's Severance S2, a GOLD for Fan Engagement on Social for the same campaign, and a SILVER in Theatrical Out of Home for the Deadly Billboard for Final Destination from Warner Bros.
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Jellyfish, in partnership with BISSELL Homecare, Inc has been recognized for outstanding brand storytelling at this year’s Amazon Ads Partner Awards. This win celebrates the innovative "From Cart to Care" campaign, which showcased BISSELL’s deep commitment to animal welfare while transforming its brand image beyond functional cleaning products.
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AI made everything faster, except business intelligence. Until now. Introducing CEO Agent: your always-on business partner and the first decision engine built for executive leaders. It delivers real-time, impartial insights from media, brand, and customer data—at machine speed, in human terms.
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We're please to announce the launch of Agent Shopper, a new product built to help brands understand and optimize for AI-driven shopping behavior. The platform analyzes how AI agents research, compare, and recommend products, providing crucial insights for marketing, content, and retail strategies for both human and AI-mediated customers.
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We’re thrilled to announce that Jellyfish, part of The Brandtech Group, has been recognized as Most Innovative Use of AI by an Agency at the 2025 Digiday AI Awards. This award celebrates a year of groundbreaking work that has redefined what it means to be an AI-first marketing business and demonstrated how intelligent technology can amplify creativity, performance, and strategy at scale.
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We’re proud to see John Dawson, VP Strategy at Jellyfish, recognized on Ad Age's 2025 Media Buying List! John is at the forefront of redefining media buying, with a focus on multimodality. "Some of the most exciting work we’ve been doing is helping clients to understand what LLMs think about a brand’s assets before they’re published, a practice that will only become more important in 2026," John explains. His vision and leadership is shaping the future of media, helping brands make smarter, more impactful decisions.
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We’re thrilled to share that Jellyfish has achieved two big wins at this year’s Google Measurement Awards! Our collaboration with John Lewis & Partners earned first place in the Google Analytics & Data Infrastructure category, while our work with Oatly received second place in Audience Reach & Brand Measurement. These awards mark a proud partner moment and highlight the innovation, collaboration, and data-driven creativity that define how we move faster, smarter, together.
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We are delighted to have been awarded yet another accolade for our 'Works in Tea' campaign with Oatly, this time the 'Best Social Video Campaign' at the European Video Awards. These awards celebrate innovation within the video & CTV advertising industry, showcasing best-in-class creativity from agencies, publishers, and brands across Europe.
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We're thrilled to share that Lucas Stanley, our Senior AI Creative has been named one of Campaign UK's Faces to Watch. Lucas has been at the forefront of exploring how AI can unlock new creative possibilities. From Pencil to the latest Generative AI technology, he has shown that speed and craft can coexist if you design for both.
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Sarah Flannery, VP, Media Strategy at Jellyfish, has earned a spot in The Media Leader Future 100 class of 2025, celebrated for embracing disruption, inclusive leadership, and relentless drive for excellence.
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Booking.com, the global leader in online travel, has partnered with Netflix’s smash-hit series Wednesday for a global TV and social campaign that takes gothic elegance on holiday. Created by Jellyfish, Gravity Road and Biscuit Productions, the work builds on Booking.com’s global Find whatever you’re booking for platform, showing that the brand has the range to satisfy even the most impossible-to-please traveller.
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We are delighted to announce that Tom Roach, our VP of Brand Strategy, has been named one of Campaign UK’s 40 Over 40, an initiative that recognizes industry leaders aged 40 and above who are making a lasting impact in our industry!
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Alongside client Apple, we've won a Silver at Cannes Lions 2025 in the Social & Creator category for our work on the Severance S2 Integrated Campaign with Apple TV+. A big win for creativity, teamwork, and storytelling.
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Jellyfish, in partnership with Oatly, are proud to have picked up a Bronze at The Drum Awards for Marketing EMEA 2025 in the ‘Disruption’ category for our ‘It Works in Tea’ campaign.
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Jellyfish is thrilled to have won the 2025 Databricks Emerging Global Training Partner of the Year. Presented at the annual Data + AI Summit, the award recognizes Jellyfish's exceptional contributions and innovations in technical training and education. As a leader in providing technical training for businesses operating in the technology sector, including data, analytics, GenAI and cloud technologies, we’re honored to receive this recognition.
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We’re thrilled to share that–in partnership with Oatly–Jellyfish has won Gold at the 2025 Shorty Awards in the Strategy & Engagement category, for the standout “Custard by Giggs” campaign. What started with a heartfelt Instagram DM from UK rap icon Giggs sent Oatly on a bold, creative journey — culminating in award-winning recognition.
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Jellyfish brings a playful irreverence to car servicing, reinforcing Toyota’s ‘We Go Beyond’ positioning by showing just how good aftercare can be.
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We’re pleased to unveil our brand new, industry first AI-powered media in-housing platform, marking a significant milestone in our ongoing transformation into an AI-first company. To mark this change and underline our commitment to exploration and innovation in the AI space, we’ve also updated our identity, with a fresh new look for the Jellyfish brand.
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Japan Airlines launches the "You Mean the World" campaign, featuring Liverpool FC players, to celebrate the spirit of omotenashi and deliver exceptional travel experiences.
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Share of Model™ Platform a single-view interface enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Helping brands optimise for stronger AI-driven results.
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Jellyfish is thrilled to have won the Campaign Ad Net Zero Awards 2024: the Sustainability Best Practice Award - Agency (EMEA). This award recognizes our innovative J+Bidding for Climate solution, which helped HEINEKEN France reduce the carbon intensity of their programmatic media impressions while improving performance using the DV360 custom bidding algorithm.
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Jellyfish, in partnership with Swarovski, has achieved a prestigious Gold award at The Drum Festival Awards for Media in the SEO and PPC Integrated category. This recognition highlights the success of Jellyfish’s “One Search” strategy, which drove significant search performance improvements for Swarovski while optimizing media spend.
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Jellyfish, a major integrated global digital marketing business, announces the appointment of Marie Raimbert-Galtier as Managing Director France. This decision marks a key milestone in the evolution of the French operation, addressing the challenges of growth and transformation in an ever-changing digital environment.
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At Jellyfish, we are excited to announce a significant leadership transition within our UK operations. Our UK Managing Director, Rick Lamb, is moving on from Jellyfish after a remarkable five-year journey, paving the way for Nick Fettiplace to step in and take the helm.
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Our parent company, the Brandtech Group recently announced a groundbreaking collaboration with Google Cloud. This partnership integrates Google Cloud's advanced AI models into industry-leading generative AI marketing platform, Pencil Pro. This move is set to transform the marketing landscape, providing unparalleled tools and capabilities to brands worldwide.
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We are thrilled to announce the appointment of Nick Morris as our new Global Chief Financial Officer. Nick joins us with an impressive background, having held senior roles at leading companies such as Mindshare, WPP, and HP.
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We are very proud to have been awarded the Amazon Marketing Cloud Service and Software Provider badge by Amazon. This is a new milestone and a great recognition of our work with Amazon and our clients on Amazon Marketing Cloud.
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We are thrilled to announce that Jellyfish, in partnership with Swarovski, has been awarded Silver in the Media Innovation category at The Drum Awards Marketing EMEA 2024. Our integrated media One Search solution, significantly enhanced Swarovski's global search performance across 38 markets, resulting in remarkable growth in revenue and website traffic while reducing paid media investment.
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Rick Lamb and Tom Roach are recognized among the most influential people in the UK performance marketing sector.
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At Google Marketing Live this week, Pencil Pro’s partnership with the Google Ads asset library was officially launched, enabling clients to create assets for formats such as PMAX and export them directly into the Google Ads system.
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On 23rd May, Jellyfish proudly joined VELUX on stage at the prestigious Google AI Day in Copenhagen, marking our debut participation in this exciting event.
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We are proud to announce the promotion of Natasha Wallace to managing director for the Netherlands for continued growth in the market
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We are proud to share our recent success at the Grand Prix de la Data, where we secured three notable awards. This achievement reflects our ongoing dedication to innovation and excellence in the field. Let's explore each accolade and what it signifies for our approach.
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We are thrilled to announce success at the prestigious Google Cloud Partner Awards, where we have been honored for our outstanding contributions to training and customer success. As pioneers in the digital landscape, we are proud to receive this recognition as the partner of the year for the third consecutive year (2022, 2023 and 2024).
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We are thrilled to announce that Jellyfish has been officially certified as a global AdTech Reseller for Amazon Demand-Side Platform (DSP). This prestigious badge empowers Jellyfish to offer Amazon DSP services to partners and brands seeking to take control of their AdTech operations.
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This new creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 content and experience experts across the globe, powered by the integration of Pencil Pro.
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Pencil Pro is a Generative AI platform built especially for marketing, allowing its users to generate advertising and social/digital content. As one of Fast Company's Most Innovative Companies of 2024, Pencil Pro–a member of the BrandTech group, which Jellyfish is also a part of–has revolutionized the way we drive creativity and efficiency for our clients.
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For the first time, Jellyfish launches a DEI report. Based on a survey taken with our global talent, it helps us set new KPIs to foster an even more inclusive environment.
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Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community.
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As artificial intelligence (AI) continues to advance, the role of large language models (LLMs) like ChatGPT, Meta’s Llama 2, and Microsoft’s Copilot becomes increasingly significant. In a recent article with Adweek, Jack Smyth, Chief Solutions Officer at Jellyfish, discusses how these AI-powered chat programs are not only answering billions of search queries each day but also shaping perceptions of brands.
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As AI reshapes industries, Jellyfish is committed to guiding organizations through this transformative era. However, a recent LinkedIn report highlights a concerning trend: a lack of investment in AI training. Explore how Jellyfish addresses this gap through innovative Learning & Development (L&D) initiatives.
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We’re proud to announce we have won gold in Print Craft with The Missing Jewels campaign for Netflix/ Lupin at the Epica Awards, the creativity festival judged by the top-notch advertising journalists.
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In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s VP of sustainability.
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eReal is changing; will it remain unpolished and ad-free or will it shift towards a more commercial framework now that it's courting influencers? Our VP Paid Social and Platform PartnershipsEb Adeyeri spoke with The Media Leader.
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Jellyfish has become a Snap Strategic Data Partner, as the tech company continues to remain agile around privacy, performance and measurement for its advertisers.
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Gen Z use Tiktok for search just as much as they use Google. EVP of Paid Social Shamsul Chowdhury spoke to AdExchanger about how marketers can learn from - and capitalize on - this new realm of search.
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Read about the amazing campaign we did with HOKA to celebrate nurses, published as a Twitter case study.
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