Introducing Pencil and Pencil Pro, to drive marketing performance through GenAI

Hannah Dempsey

VP marketing, Jellyfish

Today, The Brandtech Group, our parent company, has announced it has acquired Pencil, the world’s largest generative AI SaaS platform for brands.

Generative AI will change marketing beyond all recognition, so we're excited to bring this leading Generative AI platform built especially for marketing to our clients and partners.

Pencil is built on Open AI’s GPT family of large language models (LLM) and generates multiple channel-ready ads and copy by looking at a brand’s objectives, assets and preferences. It also provides a predicted success rate for each iteration. It was one of the very first GenAI companies in the world to enable brands to generate finished, ready-to-run ads, launch them and measure real uplift in performance.

Today, Pencil has generated more than one million creative executions for brands in the last 12 months, and the dataset that powers its predictions is built from real media spend of more than $1BN. The company has previously announced partnerships with Adobe, Shopify, Meta and OpenAI. Its new enterprise product Pencil Pro launches with AI integrations, including OpenAI GPT-4 and ChatGPT, Stable Diffusion and Runway - as well as media integrations through many of our platform partners, including Facebook, Instagram, Tiktok, YouTube, Google Display and Amazon Ads.

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“Generative AI will change the world and the world of marketing beyond recognition. Pencil is easily the most significant company in the generative AI marketing space. While many people are talking in the future tense about what they will build or might do, or announcing made-for-PR partnerships, Pencil is the only company in the world to have already used more than $1BN of actual media dollars across 4,000 brands since 2018. "

David Jones, The Brandtech Group CEO and Founder.

Pencil Pro is enterprise-ready and builds in several factors of vital importance for global brands, which routinely need to generate thousands of creative iterations across multiple channels. It provides solutions for global marketers' key questions and concerns about implementing GenAI.

This includes:

  • “How can I be sure that the AI doesn’t generate something inappropriate or offensive?”
  • “How do I mitigate potential issues with owners of AI model training data?”
  • “How do I own copyright or trademark the content that gets generated?”
  • “How do I make sure the AI does not use my brand’s data to help my competitors?”

Pencil Pro provides robust solutions for all these concerns, giving global marketers confidence they can generate all the content they need better, faster, and free of legal headaches. As part of the launch, Jellyfish Training will train over 1,000 Brandtech employees on using Generative AI and Pencil.

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