First-party data media activation is changing on March 6 2024 - this article will tell you what you need to know and action ASAP.
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Performance Max (otherwise known as PMax) is Google's latest AI-powered campaign. It has generated significant buzz and is set to influence marketers across various industries. Download our latest white paper to learn more.
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It should be a known fact that most customers expect slick and highly personalized online experiences from every company they engage with. And, as the evolution of technology shows no sign of slowing down, this expectation is only going to increase.
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Nick Emery is a special guest on the AdExchanger Talks podcast
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Geolift forms part of our triple alliance of measurement - three components that are poised to revolutionise how we, as an industry, measure marketing effectiveness.
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In the ever-evolving landscape of digital marketing, we stand as the vanguard of innovation and transformation. In a world where privacy concerns have led to the demise of third-party cookies, we proudly hoist the flag of change. At the heart of this revolution lies our powerful ally - Server-Side Google Tag Manager.
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Our solution for the future of value-based bidding with the possible demise of auto-tagging
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Amazon has done it again! US Amazon reports it had the strongest single sale day for Prime Day since it launched this event in 2015: Prime Day spending reached nearly $13 Billion in sales, growing about 6% YoY. Things started with a bang on day 1, being the strongest of both days.
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Following the success of our 2022 hackathon, our partner Google approached us to be part of the event, and our 2023 hackathon became the biggest in history.
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Discover how Search Generative Experience (SGE) will impact traffic and rankings from organic search
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We believe generative AI is a generational opportunity to reshape every category. But many marketers face a simple question: where do I start?
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Download our white paper and discover how to maximize your app’s potential and stay ahead of the competition.
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Could ChatGPT be your brand's next Strategist? Our Brand Strategy Director, James Croft investigated, finding that while AI may be helpful for brainstorming, you shouldn't write off human input just yet...
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While this paper zooms in on Google Ads, the tips and tricks shared below can be your secret weapon to master any dynamic product ad platform out there - be it Facebook Dynamic Ads, Criteo, Snapchat Product Catalog Ads, or beyond. Don't miss out on the chance to level up your ad game!
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The future of eCommerce marketing is in the hands of those who are able to connect the dots and master the algorithms
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White Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands
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Supply Path Optimisation(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.
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Leveraging asset optimization and creative to drive success
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Uncover valuable product insights to amplify your shopping campaigns
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Netflix, Microsoft and the rest of us have a generational opportunity to help change the course of digital advertising
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Get your message across in the best way. We’ve listed out 40 formats with examples to inspire your next campaign.
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After the introduction of the Privacy Sandbox for the web, Google has announced its equivalent in the application environment for its Android application system. In this article we will introduce Google’s main proposals for its Privacy Sandbox on Android and the potential impacts on the ecosystem.
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White Paper : Discover how current and future privacy changes can impact your business - for the better.
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After two years of existing happily alongside GA4, Google Analytics Universal (or GA3) will be deprecated and will give way to GA4 next year. This handover marks a turning point in data-driven marketing, because, as we already see it, GA4 radically changes data usage, from collection to activation
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Jellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.
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Google has announced that in July 2023, Universal Analytics will stop processing new hits, effectively sunsetting the platform. In its place is the already available Google Analytics 4 (commonly known as GA4), the newest generation of Google’s analytics measurement solution.
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Right now, our industry is reeling from the recent decisions being made by the data protection authorities around websites, the use of Google Analytics and the lack of compliancy around GDPR.
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How beauty companies can significantly increase customer acquisition and retention and survive the upcoming digital-first era
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As customers look to interact with brands on a variety of platforms, companies need to adopt an Omnichannel Marketing approach in order to succeed.
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Content strategies are ripe for significant transformation thanks to more efficient and more accurate analytics tools and a more sophisticated digital consumer.
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Consumer behavior around shopping has changed, accelerated by the pandemic. Ecommerce is fast becoming the preferred channel not only to purchase products but also to discover and to learn about products and brands. What has stayed the same is what the consumer needs; inspiration, information and availability.
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In an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.
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The team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.
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It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
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Privacy could be the most talked-about topic around the boardroom table. How should businesses get ready for the incoming changes?
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Why being out of stock can cost your business a lot of money and our tools and techniques to avoid stock-outs on Amazon
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With thousands of reviews, Q&A and comments, Amazon is bound to become another social network. Here is why
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Getting reviews is key to selling on Amazon and Amazon’s vine program is here to help you do that!
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A re-engagement campaign has always been on the list of ‘must haves’ for email marketers and CRM managers. But due to a combination of recent events, it’s never been so pertinent to have one.
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The retail world is undergoing a paradigm shift, as the way people shop online is fundamentally changing.
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If you’re sending out emails to your customers, you’ll want to take note of the new feature set to be added in iOS 15
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A look at how we’re solving the digital transformation challenges through effective planning.
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Our report reveals the critical role of Performance Content in retail ecommerce.
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In marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’.
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In this article we explain how Amazon Business works, why you should consider it and our best practices to be successful.
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We detail each program available for Amazon Sellers: Between MFN or FBA what is the best option based on your goals
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Everything there is to know about virtual and hard bundles on Amazon
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Everything you need to know about ACoS and TACoS in order to maximize the efficiency of your Amazon advertising campaigns.
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There is much to learn from the searched keywords on Amazon
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How to help buyers make purchasing decisions on beauty products
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To complete our series on the essential KPIs to monitor an Amazon Business, a focus on advertising is essential. Here are our top 10 KPIs!
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The global pandemic has made the shift to an online home goods business more urgent than ever in order to thrive.
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Growth is not infinite, so at some point it is vital to start thinking about how to increase your profitability on Amazon.
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The top KPIs to follow when you are an Amazon Vendor to grow your Business
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Here is everything you need to know to adapt your strategy or grow your business on the Beverage Category on Amazon
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Discover how you can best use the new sponsored brand video format on Amazon to grow your business and gain visibility
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What parents are looking for, who are the key brands when it comes to the baby category on Amazon?
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The importance of reviews for your Amazon Business
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Everything you need to know about Amazon Born to Run Program to help Vendors successfully launch a new product.
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Exploring the impacts and benefits of GA 4 for data-driven marketing
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Marketing to a wider, yet still targeted, audience can really drive campaigns and remind voters.
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Our solutions for successful online quality product description on homeware equipment product shopping websites
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