15 Nov 2022
Blurred lines: shoppable social and engaging eCommerce
The future of eCommerce marketing is in the hands of those who are able to connect the dots and master the algorithms
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Read some stuff about things
Read some stuff about things
2 Nov 2022
What business leaders need to know about privacy
White Paper : Discover how current and future privacy changes can impact your business - for the better.
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2 Nov 2022
Shorten the path to purchase for consumers
White Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands
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7 Oct 2022
Supply Path Optimisation (SPO) is here to last
Supply Path Optimisation(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.
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29 Sep 2022
Supercharge your App Campaigns
Leveraging asset optimization and creative to drive success
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5 Sep 2022
Data-driven Shopping
Uncover valuable product insights to amplify your shopping campaigns
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21 Jul 2022
Netflix, Microsoft, Ronseal
Netflix, Microsoft and the rest of us have a generational opportunity to help change the course of digital advertising
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26 Jun 2022
40 content formats all digital marketers should be aware of
Get your message across in the best way. We’ve listed out 40 formats with examples to inspire your next campaign.
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1 Jun 2022
Android Privacy Sandbox
After the introduction of the Privacy Sandbox for the web, Google has announced its equivalent in the application environment for its Android application system. In this article we will introduce Google’s main proposals for its Privacy Sandbox on Android and the potential impacts on the ecosystem.
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4 May 2022
Sunset of GA3 – Sunrise of GA4
After two years of existing happily alongside GA4, Google Analytics Universal (or GA3) will be deprecated and will give way to GA4 next year. This handover marks a turning point in data-driven marketing, because, as we already see it, GA4 radically changes data usage, from collection to activation
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22 Mar 2022
Jellyfish integrates with Amazon APIs for advanced reporting and insights
Jellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.
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16 Mar 2022
Google Analytics 4: The future of Analytics
Google has announced that in July 2023, Universal Analytics will stop processing new hits, effectively sunsetting the platform. In its place is the already available Google Analytics 4 (commonly known as GA4), the newest generation of Google’s analytics measurement solution.
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7 Mar 2022
Why Google Analytics isn’t illegal, and other facts
Right now, our industry is reeling from the recent decisions being made by the data protection authorities around websites, the use of Google Analytics and the lack of compliancy around GDPR.
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4 Nov 2021
Primed for a digital makeover: recreating the in-store experience online
How beauty companies can significantly increase customer acquisition and retention and survive the upcoming digital-first era
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4 Nov 2021
Enhance customer experiences with a move into Omnichannel Marketing
As customers look to interact with brands on a variety of platforms, companies need to adopt an Omnichannel Marketing approach in order to succeed.
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4 Nov 2021
A Unified Approach to Acquisition and Conversion
Content strategies are ripe for significant transformation thanks to more efficient and more accurate analytics tools and a more sophisticated digital consumer.
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18 Oct 2021
Building exceptional brand experiences on Amazon through data-driven content
Consumer behavior around shopping has changed, accelerated by the pandemic. Ecommerce is fast becoming the preferred channel not only to purchase products but also to discover and to learn about products and brands. What has stayed the same is what the consumer needs; inspiration, information and availability.
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23 Sep 2021
How SEO & PR can drive impact for the holiday season
In an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.
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20 Sep 2021
Top tips to prepare for the 2021 holiday shopping season
The team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.
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17 Sep 2021
Why the sales funnel is the cockroach of marketing concepts
It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
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7 Sep 2021
Solving the Privacy puzzle
Privacy could be the most talked-about topic around the boardroom table. How should businesses get ready for the incoming changes?
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2 Sep 2021
Avoid stockouts on Amazon
Why being out of stock can cost your business a lot of money and our tools and techniques to avoid stock-outs on Amazon
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2 Sep 2021
How Amazon is becoming a new Social Network
With thousands of reviews, Q&A and comments, Amazon is bound to become another social network. Here is why
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2 Sep 2021
Boost your product reviews with Amazon’s Vine program!
Getting reviews is key to selling on Amazon and Amazon’s vine program is here to help you do that!
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19 Aug 2021
Re-engagement campaigns: an email marketing essential
A re-engagement campaign has always been on the list of ‘must haves’ for email marketers and CRM managers. But due to a combination of recent events, it’s never been so pertinent to have one.
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22 Jul 2021
The changing shape of the eCommerce landscape
The retail world is undergoing a paradigm shift, as the way people shop online is fundamentally changing.
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10 Jun 2021
What email marketers need to know about iOS 15
If you’re sending out emails to your customers, you’ll want to take note of the new feature set to be added in iOS 15
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9 Jun 2021
How to benchmark and build a digital transformation roadmap
A look at how we’re solving the digital transformation challenges through effective planning.
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18 May 2021
Insight Report: Winning the ecommerce race
Our report reveals the critical role of Performance Content in retail ecommerce.
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14 Apr 2021
Digital Transformation: Are you ready?
In marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’.
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15 Feb 2021
Amazon Business – don’t wait to get your share
In this article we explain how Amazon Business works, why you should consider it and our best practices to be successful.
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14 Feb 2021
Merchant Fulfilled Network: an alternative to FBA
We detail each program available for Amazon Sellers: Between MFN or FBA what is the best option based on your goals
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14 Feb 2021
Virtual Bundles for FBA Sellers: What does it mean?
Everything there is to know about virtual and hard bundles on Amazon
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14 Feb 2021
How to analyse your advertising campaign’s ACoS on Amazon
Everything you need to know about ACoS and TACoS in order to maximize the efficiency of your Amazon advertising campaigns.
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14 Feb 2021
There is more to a best-in-class Amazon search strategy than just optimizing keywords
There is much to learn from the searched keywords on Amazon
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14 Feb 2021
Transforming product descriptions into the beauty industry’s online sales assistants
How to help buyers make purchasing decisions on beauty products
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14 Feb 2021
Top 10 KPIs to track when managing advertising campaigns on Amazon
To complete our series on the essential KPIs to monitor an Amazon Business, a focus on advertising is essential. Here are our top 10 KPIs!
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11 Feb 2021
Replicating the appeal of the home and garden showroom online
The global pandemic has made the shift to an online home goods business more urgent than ever in order to thrive.
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10 Feb 2021
Increase your profitability on Amazon
Growth is not infinite, so at some point it is vital to start thinking about how to increase your profitability on Amazon.
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10 Feb 2021
Top 10 KPIs to track for Amazon Vendors
The top KPIs to follow when you are an Amazon Vendor to grow your Business
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10 Feb 2021
The beverage category on Amazon.fr
Here is everything you need to know to adapt your strategy or grow your business on the Beverage Category on Amazon
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9 Feb 2021
Sponsored brand video: When out-stream meets in-stream
Discover how you can best use the new sponsored brand video format on Amazon to grow your business and gain visibility
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9 Feb 2021
The baby category on Amazon
What parents are looking for, who are the key brands when it comes to the baby category on Amazon?
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8 Feb 2021
Know your audience on Amazon: The power of reviews
The importance of reviews for your Amazon Business
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8 Feb 2021
New Product Launch on Amazon: Use the “Born to Run” Program
Everything you need to know about Amazon Born to Run Program to help Vendors successfully launch a new product.
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25 Jan 2021
Google Analytics is no more. Long live GA4
Exploring the impacts and benefits of GA 4 for data-driven marketing
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13 Jan 2021
And the Awards Goes to… Effective “For Your Consideration” Campaigns
Marketing to a wider, yet still targeted, audience can really drive campaigns and remind voters.
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11 Jan 2021
Why product descriptions are the unsung heroes of homeware websites
Our solutions for successful online quality product description on homeware equipment product shopping websites
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4 Jan 2021
10 KPIs to track for Amazon Sellers
Here are the top 10 KPIs selected by our experts to efficiently monitor your Amazon Seller Business.
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17 Dec 2020
Beyond ASO: Unifying Organic and Paid Search
Shifting focus towards creating harmony between paid and organic search for ASO.
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11 Dec 2020
Employing product descriptions to provide great service and a luxury experience online
The evolution of retailing since the global pandemic and how best to describe products for luxury brands to perform online
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10 Dec 2020
Apple iOS 14 IDFA update
Learn more about Apple’s upcoming IDFA update, how it affects you and how to prepare.
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4 Nov 2020
7 Secrets for Boosting Sales on Amazon
Discover 7 tips to boost your sales on Amazon, and grow your business. From backend keywords to customer feedbacks
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28 Sep 2020
The power of hyper-personalization
Why it’s time for your email marketing to get more personal.
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25 Sep 2020
Building a roadmap to digital transformation
Digital transformation needs a guiding framework. Explore a showcase of this framework through the story of our work with Deckers.
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18 Sep 2020
To Win In Digital, Your Brand Needs a Blog
Blogs are strategic to win in digital, discover ways to create SEO value for the brand while also providing real value for the consumer?
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