In the ever-evolving landscape of digital marketing, we stand as the vanguard of innovation and transformation. In a world where privacy concerns have led to the demise of third-party cookies, we proudly hoist the flag of change. At the heart of this revolution lies our powerful ally - Server-Side Google Tag Manager.
Read Article
Our solution for the future of value-based bidding with the possible demise of auto-tagging
Read Article
Amazon has done it again! US Amazon reports it had the strongest single sale day for Prime Day since it launched this event in 2015: Prime Day spending reached nearly $13 Billion in sales, growing about 6% YoY. Things started with a bang on day 1, being the strongest of both days.
Read Article
Following the success of our 2022 hackathon, our partner Google approached us to be part of the event, and our 2023 hackathon became the biggest in history.
Read Article
Discover how Search Generative Experience (SGE) will impact traffic and rankings from organic search
Read Article
We believe generative AI is a generational opportunity to reshape every category. But many marketers face a simple question: where do I start?
Read Article
Download our white paper and discover how to maximize your app’s potential and stay ahead of the competition.
Read Article
Could ChatGPT be your brand's next Strategist? Our Brand Strategy Director, James Croft investigated, finding that while AI may be helpful for brainstorming, you shouldn't write off human input just yet...
Read Article
While this paper zooms in on Google Ads, the tips and tricks shared below can be your secret weapon to master any dynamic product ad platform out there - be it Facebook Dynamic Ads, Criteo, Snapchat Product Catalog Ads, or beyond. Don't miss out on the chance to level up your ad game!
Read Article
The future of eCommerce marketing is in the hands of those who are able to connect the dots and master the algorithms
Read Article
White Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands
Read Article
Supply Path Optimisation(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.
Read Article
Leveraging asset optimization and creative to drive success
Read Article
Uncover valuable product insights to amplify your shopping campaigns
Read Article
Netflix, Microsoft and the rest of us have a generational opportunity to help change the course of digital advertising
Read Article
Get your message across in the best way. We’ve listed out 40 formats with examples to inspire your next campaign.
Read Article
After the introduction of the Privacy Sandbox for the web, Google has announced its equivalent in the application environment for its Android application system. In this article we will introduce Google’s main proposals for its Privacy Sandbox on Android and the potential impacts on the ecosystem.
Read Article
White Paper : Discover how current and future privacy changes can impact your business - for the better.
Read Article
After two years of existing happily alongside GA4, Google Analytics Universal (or GA3) will be deprecated and will give way to GA4 next year. This handover marks a turning point in data-driven marketing, because, as we already see it, GA4 radically changes data usage, from collection to activation
Read Article
Jellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.
Read Article
Google has announced that in July 2023, Universal Analytics will stop processing new hits, effectively sunsetting the platform. In its place is the already available Google Analytics 4 (commonly known as GA4), the newest generation of Google’s analytics measurement solution.
Read Article
Right now, our industry is reeling from the recent decisions being made by the data protection authorities around websites, the use of Google Analytics and the lack of compliancy around GDPR.
Read Article
How beauty companies can significantly increase customer acquisition and retention and survive the upcoming digital-first era
Read Article
As customers look to interact with brands on a variety of platforms, companies need to adopt an Omnichannel Marketing approach in order to succeed.
Read Article
Content strategies are ripe for significant transformation thanks to more efficient and more accurate analytics tools and a more sophisticated digital consumer.
Read Article
Consumer behavior around shopping has changed, accelerated by the pandemic. Ecommerce is fast becoming the preferred channel not only to purchase products but also to discover and to learn about products and brands. What has stayed the same is what the consumer needs; inspiration, information and availability.
Read Article
In an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.
Read Article
The team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.
Read Article
It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
Read Article
Privacy could be the most talked-about topic around the boardroom table. How should businesses get ready for the incoming changes?
Read Article
Why being out of stock can cost your business a lot of money and our tools and techniques to avoid stock-outs on Amazon
Read Article
With thousands of reviews, Q&A and comments, Amazon is bound to become another social network. Here is why
Read Article
Getting reviews is key to selling on Amazon and Amazon’s vine program is here to help you do that!
Read Article
A re-engagement campaign has always been on the list of ‘must haves’ for email marketers and CRM managers. But due to a combination of recent events, it’s never been so pertinent to have one.
Read Article
The retail world is undergoing a paradigm shift, as the way people shop online is fundamentally changing.
Read Article
If you’re sending out emails to your customers, you’ll want to take note of the new feature set to be added in iOS 15
Read Article
A look at how we’re solving the digital transformation challenges through effective planning.
Read Article
Our report reveals the critical role of Performance Content in retail ecommerce.
Read Article
In marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’.
Read Article
In this article we explain how Amazon Business works, why you should consider it and our best practices to be successful.
Read Article
We detail each program available for Amazon Sellers: Between MFN or FBA what is the best option based on your goals
Read Article
Everything there is to know about virtual and hard bundles on Amazon
Read Article
Everything you need to know about ACoS and TACoS in order to maximize the efficiency of your Amazon advertising campaigns.
Read Article
There is much to learn from the searched keywords on Amazon
Read Article
How to help buyers make purchasing decisions on beauty products
Read Article
To complete our series on the essential KPIs to monitor an Amazon Business, a focus on advertising is essential. Here are our top 10 KPIs!
Read Article
The global pandemic has made the shift to an online home goods business more urgent than ever in order to thrive.
Read Article
Growth is not infinite, so at some point it is vital to start thinking about how to increase your profitability on Amazon.
Read Article
The top KPIs to follow when you are an Amazon Vendor to grow your Business
Read Article
Here is everything you need to know to adapt your strategy or grow your business on the Beverage Category on Amazon
Read Article
Discover how you can best use the new sponsored brand video format on Amazon to grow your business and gain visibility
Read Article
What parents are looking for, who are the key brands when it comes to the baby category on Amazon?
Read Article
The importance of reviews for your Amazon Business
Read Article
Everything you need to know about Amazon Born to Run Program to help Vendors successfully launch a new product.
Read Article
Exploring the impacts and benefits of GA 4 for data-driven marketing
Read Article
Marketing to a wider, yet still targeted, audience can really drive campaigns and remind voters.
Read Article
Our solutions for successful online quality product description on homeware equipment product shopping websites
Read Article
Here are the top 10 KPIs selected by our experts to efficiently monitor your Amazon Seller Business.
Read Article
Shifting focus towards creating harmony between paid and organic search for ASO.
Read Article
The evolution of retailing since the global pandemic and how best to describe products for luxury brands to perform online
Read Article