Accelerate your App Marketing Growth Strategy
Download our white paper and discover how to maximize your app’s potential and stay ahead of the competition.
Read ArticleDownload our white paper and discover how to maximize your app’s potential and stay ahead of the competition.
Read ArticleCould ChatGPT be your brand's next Strategist? Our Brand Strategy Director, James Croft investigated, finding that while AI may be helpful for brainstorming, you shouldn't write off human input just yet...
Read ArticleWhile this paper zooms in on Google Ads, the tips and tricks shared below can be your secret weapon to master any dynamic product ad platform out there - be it Facebook Dynamic Ads, Criteo, Snapchat Product Catalog Ads, or beyond. Don't miss out on the chance to level up your ad game!
Read ArticleThe future of eCommerce marketing is in the hands of those who are able to connect the dots and master the algorithms
Read ArticleWhite Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands
Read ArticleSupply Path Optimisation(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.
Read ArticleLeveraging asset optimization and creative to drive success
Read ArticleUncover valuable product insights to amplify your shopping campaigns
Read ArticleNetflix, Microsoft and the rest of us have a generational opportunity to help change the course of digital advertising
Read ArticleGet your message across in the best way. We’ve listed out 40 formats with examples to inspire your next campaign.
Read ArticleAfter the introduction of the Privacy Sandbox for the web, Google has announced its equivalent in the application environment for its Android application system. In this article we will introduce Google’s main proposals for its Privacy Sandbox on Android and the potential impacts on the ecosystem.
Read ArticleWhite Paper : Discover how current and future privacy changes can impact your business - for the better.
Read ArticleAfter two years of existing happily alongside GA4, Google Analytics Universal (or GA3) will be deprecated and will give way to GA4 next year. This handover marks a turning point in data-driven marketing, because, as we already see it, GA4 radically changes data usage, from collection to activation
Read ArticleJellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.
Read ArticleGoogle has announced that in July 2023, Universal Analytics will stop processing new hits, effectively sunsetting the platform. In its place is the already available Google Analytics 4 (commonly known as GA4), the newest generation of Google’s analytics measurement solution.
Read ArticleRight now, our industry is reeling from the recent decisions being made by the data protection authorities around websites, the use of Google Analytics and the lack of compliancy around GDPR.
Read ArticleHow beauty companies can significantly increase customer acquisition and retention and survive the upcoming digital-first era
Read ArticleAs customers look to interact with brands on a variety of platforms, companies need to adopt an Omnichannel Marketing approach in order to succeed.
Read ArticleContent strategies are ripe for significant transformation thanks to more efficient and more accurate analytics tools and a more sophisticated digital consumer.
Read ArticleConsumer behavior around shopping has changed, accelerated by the pandemic. Ecommerce is fast becoming the preferred channel not only to purchase products but also to discover and to learn about products and brands. What has stayed the same is what the consumer needs; inspiration, information and availability.
Read ArticleIn an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.
Read ArticleThe team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.
Read ArticleIt doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
Read ArticlePrivacy could be the most talked-about topic around the boardroom table. How should businesses get ready for the incoming changes?
Read ArticleWhy being out of stock can cost your business a lot of money and our tools and techniques to avoid stock-outs on Amazon
Read ArticleWith thousands of reviews, Q&A and comments, Amazon is bound to become another social network. Here is why
Read ArticleGetting reviews is key to selling on Amazon and Amazon’s vine program is here to help you do that!
Read ArticleA re-engagement campaign has always been on the list of ‘must haves’ for email marketers and CRM managers. But due to a combination of recent events, it’s never been so pertinent to have one.
Read ArticleThe retail world is undergoing a paradigm shift, as the way people shop online is fundamentally changing.
Read ArticleIf you’re sending out emails to your customers, you’ll want to take note of the new feature set to be added in iOS 15
Read ArticleA look at how we’re solving the digital transformation challenges through effective planning.
Read ArticleOur report reveals the critical role of Performance Content in retail ecommerce.
Read ArticleIn marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’.
Read ArticleIn this article we explain how Amazon Business works, why you should consider it and our best practices to be successful.
Read ArticleWe detail each program available for Amazon Sellers: Between MFN or FBA what is the best option based on your goals
Read ArticleEverything there is to know about virtual and hard bundles on Amazon
Read ArticleEverything you need to know about ACoS and TACoS in order to maximize the efficiency of your Amazon advertising campaigns.
Read ArticleThere is much to learn from the searched keywords on Amazon
Read ArticleHow to help buyers make purchasing decisions on beauty products
Read ArticleTo complete our series on the essential KPIs to monitor an Amazon Business, a focus on advertising is essential. Here are our top 10 KPIs!
Read ArticleThe global pandemic has made the shift to an online home goods business more urgent than ever in order to thrive.
Read ArticleGrowth is not infinite, so at some point it is vital to start thinking about how to increase your profitability on Amazon.
Read ArticleThe top KPIs to follow when you are an Amazon Vendor to grow your Business
Read ArticleHere is everything you need to know to adapt your strategy or grow your business on the Beverage Category on Amazon
Read ArticleDiscover how you can best use the new sponsored brand video format on Amazon to grow your business and gain visibility
Read ArticleWhat parents are looking for, who are the key brands when it comes to the baby category on Amazon?
Read ArticleThe importance of reviews for your Amazon Business
Read ArticleEverything you need to know about Amazon Born to Run Program to help Vendors successfully launch a new product.
Read ArticleExploring the impacts and benefits of GA 4 for data-driven marketing
Read ArticleMarketing to a wider, yet still targeted, audience can really drive campaigns and remind voters.
Read ArticleOur solutions for successful online quality product description on homeware equipment product shopping websites
Read ArticleHere are the top 10 KPIs selected by our experts to efficiently monitor your Amazon Seller Business.
Read ArticleShifting focus towards creating harmony between paid and organic search for ASO.
Read ArticleThe evolution of retailing since the global pandemic and how best to describe products for luxury brands to perform online
Read ArticleLearn more about Apple’s upcoming IDFA update, how it affects you and how to prepare.
Read ArticleDiscover 7 tips to boost your sales on Amazon, and grow your business. From backend keywords to customer feedbacks
Read ArticleWhy it’s time for your email marketing to get more personal.
Read ArticleDigital transformation needs a guiding framework. Explore a showcase of this framework through the story of our work with Deckers.
Read ArticleBlogs are strategic to win in digital, discover ways to create SEO value for the brand while also providing real value for the consumer?
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