We split our industry into two audiences: B2B and B2C. But the new frontier is B2A: Brand-to-Agent. In his latest article for The Drum, Jack Symth, Chief Solutions Officer for AI, Planning, and Insights, explores why AI agents are becoming the most important audience you'll never meet, and what it takes to ensure your brand is visible, relevant and chosen by the agents making decisions on behalf of consumers.
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In a recent webinar hosted by Jellyfish and Google, industry experts dove into the power of Google Tag Gateway (GTG), formerly known as First-Party Mode, and why it represents a pivotal advancement for advertisers navigating today’s complex digital ecosystem. With browsers tightening privacy controls and third-party cookies becoming less reliable, GTG offers a forward-thinking solution to maintain data accuracy, drive better performance, and honor user privacy.
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Advanced Google Analytics 4 (GA4) can offer powerful insights — if you know how to utilize it effectively. In our recent expert-led webinar, we identified actionable tips for brand marketers on how best to optimize performance tracking, audience understanding, and campaign effectiveness.
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Remember when we laughed at people who typed full questions into Google? Turns out, they were just ahead of the curve. With the rollout of Google's new AI Mode, search is shifting from keywords to conversations — marking the biggest change in search technology in over a decade. Here's what it means for the future of how we find information online.
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Getting something done in marketing today, usually means logging into one platform or another. But are these platforms truly connected? Daniel Smulevich, EVP of Cloud, shared insights with MarTech360 on how to navigate the complexities of Martech by integrating data, aligning teams, and leveraging smarter marketing strategies to deliver real business results.
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At the Future of Brands 2025, Jack Smyth joined Gokcen Karaca, Head of Digital & Design at Pernod Ricard, to discuss why generative AI (GenAI) is the new battleground for brands and how Jellyfish’s Share of Model™ platform is changing the way brands influence GenAI results to their advantage.
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We're reimagining what it means to create in real time. In LBBonline – Little Black Book's latest feature for its AI Spy series, our Senior AI Creative, Lucas Stanley dives into AI and the value of real-time creativity, explaining how he uses generative AI to craft content faster, test smarter, and bring clients into the process together, where real time means real results.
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Too often, new technologies are bolted onto already-fragmented martech stacks, leading to bloated systems, rising costs, and stalled innovation. With Generative AI and autonomous agents emerging as the latest game-changers, it's time to fundamentally rethink about martech infrastructure. Otherwise, brands risk repeating the same cycle: adding complexity without control, and tech debt without return. Daniel Smulevich, VP, Jellyfish Cloud shares his insights into how to break this pattern and build AI-powered systems that deliver real results.
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Marketers are sitting on untapped Martech ROI not because they lack the right tools, but because they haven't activated them effectively. In this article for The Drum: Martech for Drummies, Michael Nicolosi, Senior Director of Analytics at Jellyfish, explains how to close the activation gap, stop value leaks and turn your Martech stack into a growth engine.
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While established networks have massive reach, trends show that we’re in an increasingly fragmented world. So seeking moments to win in this space, means smaller brands should focus on building loyalty through engaging, customer-centric campaigns, and ultimately be where customers are, regardless of platforms.
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John Lewis talks with Google about how they partnered with Jellyfish to tackle the key challenges they were facing in optimizing their Search campaigns. Working closely together we built a future-proof data strategy using server-side Google Tag Manager (sGTM), giving John Lewis greater control over data collection, distribution, and measurement. The result? An enhanced shopping experience and improved campaign performance.
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Third-party cookies are disappearing—but who’s ready for what’s next? Brett Cella, VP, Martech Americas, shares with Exchangewire how zero-party data is reshaping brand awareness and helping marketers thrive in a post-cookie world.
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In the fast-moving travel industry where demand shifts in an instant, brands must adopt smart data strategies and the right technology. In our recent webinar, Winning in Travel: How Data & Technology Drive Competitive Advantage, industry experts from Google, Feedonomics and Jellyfish share insights on how brands can harness applied AI, data optimization, and automation to drive success in travel marketing.
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Every word counts when prompting an AI to generate an asset. Lucas Stanley, AI Creative Senior Manager, spoke with The Drum about the subtle art of prompt engineering and how a socio-linguistic approach can help unlock the full potential of generative AI.
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Let's cut through the noise. We’re all privy to marketing buzzwords and shiny new technologies, BUT, there's a game-changing strategy hiding in plain sight—and it's not about chasing the next big tech trend. The real game-changer lies in how you collect, understand, and maximize the incredible potential of your first-party data.
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In a move set to reshape Ireland's ecommerce landscape and impact the wider European market, Amazon has recently announced plans to launch Amazon.ie in 2025.
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The most memorable campaigns aren’t just fleeting moments of attention; they’re the ones that embed themselves in our culture. Cayal Mathura, EVP, Creative & Experience, spoke to The Drum about how some Super Bowl ads can spark a movement and even reshape the zeitgeist itself.
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Marketers are realizing that they have a new audience: the Large Language Models (LLMs) that help millions of customers find, compare, and choose brands every single day. As more LLMs use the open web to inform and refine their recommendations to real people, marketers can expand their Google Performance Max (PMax) strategy to ensure they’re engaging every possible prospect today and priming LLMs to recommend their brand tomorrow.
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What if your audience is no longer relying on search results, but are also turning to ChatGPT for recommendations? Jellyfish's Share of Model™ platform lets you see exactly what LLMs have to say about your brand. CSO, AI, Planning & Insights, Jack Smyth spoke with AdExchanger about this essential insight.
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Discover Q1’s key trends on Amazon and learn how to leverage omnichannel strategies to maximize your brand's impact. From understanding the power of Amazon Marketing Cloud to driving full-funnel success, this guide will help you prepare for a successful start to 2025.
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Setting the scene for 2025 our Jellyfish experts have a raft of predictions for where AI innovations, tech, culture and content creation are set to take the ad world next. Covering upskilling in an AI-driven world and the roll out of generative AI at scale.
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John Dawson, VP of Strategy, explores how LLMs like ChatGPT are transforming the shopping experience for The Drum. These models are reshaping how consumers discover, compare, and buy—transforming the consumer experience of 2025 and beyond. Curious about what LLMs reveal about your brand, category, or competitors? The Share of Model™ platform delivers insights across major LLMs, offering brands a fresh perspective in the AI era.
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As the dust settles on Black Friday 2024, the UK’s shopping scene has revealed fascinating trends and behaviors that shaped this year’s retail frenzy.
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Understanding how GenAI tools can transform your campaigns, and how to get started, is as much about envisioning possibilities as it is about technical execution. Lucas Stanley, Cinematographer at Jellyfish, gives some top tips on how GenAI fits into our processes, and how it can meet the unique needs of our clients.
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Black Friday has long been the cornerstone of holiday shopping, but its evolution into a week-long retail extravaganza has shifted the game for brands, especially on platforms like Amazon.
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Discover how Value-Based Bidding (VBB) can revolutionize your advertising approach by targeting customers who truly impact your bottom line.
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AI is transforming the ad world and it's time to set the rules. Brett Cella, our Regional Director for Ireland and VP of Analytics, breaks down how responsible AI principles are key for building lasting trust and driving performance for AiThority.com. AI-driven ads are built on four fundamental principles: transparency, fairness, privacy, and accountability. These principles directly influence how brands build campaigns that truly connect with consumers and drive long-term success.
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Ever wonder why so many AI projects fail? Daniel Smulevich, our EVP Cloud, share insights with Martech Outlook on how brands can overcome common pitfalls and succeed in joining the top 15% of successful AI projects. Packed with actionable tips, he covers everything from crafting a compelling business case to the crucial step of integrating custom data. If you’re looking to maximize the impact of your AI project, this is a must-read!
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For today’s marketers, the challenge is making your data work smarter, faster, and more effectively. That’s where CAPI (Conversions API) can make all the difference. So, why aren’t more brands leveraging CAPI? Eb Adeyeri, our VP of Paid Social & Partnerships, explores this for AdExchanger, highlighting the risks for brands that delay its adoption and the opportunities for those who take action now.
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Daniel Smulevich, EVP of Cloud at Jellyfish Cloud, explains how businesses can unlock significant value by fully leveraging their technology and data — and why many fail to do so. For many companies, the real challenge isn't gaining access to technology, but rather understanding how to use it effectively to showcase and amplify their unique business assets.
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In today's tech landscape, the average business has access to around 80 to 100 tech platforms, making it challenging to choose the right growth path. This is where Jellyfish Cloud comes in - a dedicated business unit focused on helping brands fully leverage their marketing technology by centralizing our expertise in data, AI, and cloud solutions.
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With major retail events in Q4, strategic planning and execution are essential for boosting brand visibility and long-term growth. Our experts share tips and insights for a successful Q4 season in this article.
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The marketing landscape is evolving. Now, brands have a new, critical audience to target: Large Language Models (LLMs) like Google’s Gemini, OpenAI’s ChatGPT, and Meta’s Llama. These AI models are becoming key in guiding customers toward brands, influencing millions of decisions daily. How do you ensure LLMs recommend your brand? The solution lies in optimizing your paid search strategy with Broad Match and AI-driven insights from Jellyfish’s Share of Model™ platform.
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In collaboration with leading experts from YouTube, TikTok, Meta, and Amazon, this 30-minute webinar highlights key trends and tactics for how brands can maximize their sales performance in the peak season.
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In this podcast, we discuss strategies for maintaining enthusiasm, productivity, and success while navigating hybrid work schedules. Featuring insights from Chief Solutions Officer Daniel Paget and Senior People Manager Kevin Funk, the episode explores how to balance remote work and in-office collaboration. Key points include the benefits of face-to-face interactions for creativity and team bonding, while also recognizing the importance of giving employees the flexibility and autonomy to work from their own space.
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Dive into the world of ASO (App Store Optimization) and SEO (Search Engine Optimization) with our experts, Client Partner Tze Sam and Jellyfish's Chief Solutions Officer, Earned Media, Nick Fettiplace. Discover how mastering ASO and SEO can empower you to make informed content decisions that significantly enhance the effectiveness of your marketing strategies. Join us as we unravel the intricacies of ASO and SEO, unlocking their potential to elevate your brand's visibility and engagement.
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Do you feel your brand is leaving money on Amazon's and/or Walmarts table? Our free revenue and account health audit can help. Unleash Your Brand's Full Potential on Amazon and Walmart
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Prime Day, Amazon's much-anticipated annual sales event, took place this year on July 16 and 17. This exclusive 48-hour event for Prime members has grown exponentially since its inception in 2015, transforming into one of the most significant retail events globally. Prime Day 2024 continued this trend, offering incredible deals across a wide range of categories and generating record-breaking sales.
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In a (not so) surprising turn of events, Google announced that it would not be deprecating third-party cookies as planned. This decision sent ripples through the digital advertising and marketing industries, leaving many advertisers wondering about the implications for their data strategies. Despite this unexpected move, here at Jellyfish, we still believe in the importance of investing in first-party data, and server-side tagging remains as critical as ever.
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One of the recurring themes at Cannes this year was exploring the intersection between AI and creativity. Our Global ECD, Jo Wallace, hosted a Good Girls x Jellyfish breakfast session entitled Gen AI: the only limit is our imagination. Here’s a short run down of what was a varied and insightful conversation.
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In this podcast, we explore how to demystify and optimize the pitch, one of our industry's most challenging, rewarding, and essential processes. Pitching isn't easy, but to shed light on this crucial aspect of the advertising business, we speak with Jenna Cummings, co-founder of We Are Rival, and Amy Crowther, VP of Brand Strategy at Jellyfish. They discuss how the pitch has evolved, how it continues to change, and what professionals need to understand and apply to make the greatest impact on a brand.
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Did you know Prime Video boasts a massive monthly audience reach that rivals Netflix? That's right, it reaches millions. But here's what's more surprising: This audience is twice the size of Sky! Watch our free webinar with Amazon Ads and Jellyfish to get started and reach a new incremental audience with Sponsored TV on Amazon
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Before diving into AI-generated marketing, it's important to get your data foundation right. Brett Cella, our Regional Director for Ireland & VP of Analytics, believes every brand needs a strong data strategy. Here are his key tips for advertisers. The race to harness AI in advertising is heating up, with marketers worldwide striving to leverage generative and predictive AI for a competitive edge. However, high-quality data is the crucial foundation behind these advanced technologies. Without a solid data strategy, even the most sophisticated AI models will fall short.
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In our podcast ‘Unraveling Metrics with Econometrician Grace Kite’, we delve into the intricacies of measuring marketing success. With an array of metrics at marketers' disposal, determining the right key performance indicators (KPIs) can be challenging. Joined by Grace and brand strategist Tom Roach, we explore the importance of contextualizing metrics within industry trends and overarching objectives. By identifying common pitfalls in performance analysis and discussing strategies for future-proofing marketing efforts, we aim to empower listeners with insights for informed decision-making.
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Conversion Rate Optimization (CRO) aims to improve the user experience (UX) to align business objectives with the expectations of Internet users. This discipline goes beyond AB Testing by involving a variety of skills. CRO encompasses the continuous improvement of web and mobile interfaces, seeking to convert interactions into valuable actions for the company (purchases, registrations, etc.). To succeed in this field, it is crucial to have analytical, marketing and development skills, as well as a rigorous methodology and clearly defined objectives.
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In our podcast ‘Training & Upskilling to Keep Adding Value,’ we delve into the critical role that training and upskilling play in workforce growth and retention. We sit down with Lavall Chichester, CEO of Growth Skills, who shares his unique journey and offers valuable insights for leaders. Chichester discusses how continuous learning and development can keep employees motivated and aligned with organizational goals far more effectively than occasional social events. Our conversation highlights that investing in employee growth is key to fostering a dedicated and cohesive team.
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Programmatic advertising often sees 40% of budgets lost in the supply chain due to numerous intermediaries and reselling fees. Discover how our experts address these inefficiencies with advanced Supply Path Optimization (SPO), reducing costs and boosting performance by streamlining ad paths and leveraging detailed data analysis.
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In this episode, join Jellyfish's Culture & Engagement Director, Luisa Monteiro Furlan, as she hosts part two of Culture Day. Featuring special guests Nigel Hewson and author Abigail Balfe, this podcast delves into crucial topics like pride in the workplace and embracing neurodiversity.
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Providing timely, hyper-personalized and cross-channel conversations is a necessity to enhance the customer experience by adapting the communication to each stage of the journey. Find out how your brand can maximize customer lifetime value.
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In our recent webinar, ‘Reconciling Media Performance with Carbon Reduction: Sanofi’s Journey,’ we discussed with industry leading speakers Scope 3 and Sanofi how we can make a difference with carbon measurement and reduction.
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Céline Craipeau, VP of Sustainability at Jellyfish talks with Google about how sustainability is a core focus for us at Jellyfish and how we show up and serve others with our sustainable principles — from our in-house operations to how we work with clients.
Read ArticleIn this episode, join Jellyfish's Culture & Engagement Director, Luisa Monteiro Furlan, as she hosts part two of Culture Day. Featuring special guests Nigel Hewson and author Abigail Balfe, this podcast delves into crucial topics like pride in the workplace and embracing neurodiversity.
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In this episode, Shamsul Chowdhury, EVP of paid social at Jellyfish, is joined by two data scientists, Amanda Lee from Jellyfish and Elaine Kozma from Camino Robotics, to reflect on the technological and ethical impacts of AI in marketing. With their unique backgrounds, they delve into the technological advancements and ethical considerations of AI in marketing, offering insights valuable for both implementing AI technology and shaping related policies.
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There is no doubt the world is facing a crisis. Yet amidst the challenges, there’s an opportunity for meaningful change. At Jellyfish, beyond just reducing our carbon footprint, we recognize the urgent need to reassess our practices, from the content we produce to how we allocate our resources, to strive for a more sustainable future.
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In our recent webinar, "A Sustainable Economy: The Potential of Marketing to Create a Positive Change," we were honored to welcome three outstanding guests from across the industry to explore how marketers can reshape their roles and practices to drive a more sustainable future.
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As the digital landscape continues to evolve, the introduction of advertising on Prime Video marks a pivotal moment in the transformation of TV advertising. Traditional linear TV is facing competition from streaming services, leading to segmented TV launches and the integration of advertising on digital platforms. The introduction of advertising on Prime Video brings forth a wealth of opportunities for brands, with the platform boasting an impressive reach, tapping into Amazon’s extensive user base of 9 million viewers.
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Privacy is 2024’s big opportunity. A special moment during an ongoing wave of change, where brands can gain a competitive advantage in winning and retaining customers. Jellyfish has launched the Privacy Opportunity Score to give brands insights and provide recommendations on how to maximize business impact
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The conversation covers AI's integration, Barbie's influence, TikTok's surge, and Twitter's decline, alongside future social media trends. Predictions point to the growth of the creator economy and the rising importance of live events in 2023 and 2024.
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In an era where AI reshapes landscapes across industries, understanding your organization's AI maturity isn't just an advantage—it's a necessity. Find out where you stand in AI adoption by taking the Jellyfish AI Maturity Assessment
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Ever wondered how some websites seem to magically tailor their content and recommendations just for you? Well, let's talk about how AI is making that happen and why it's such a game-changer for online personalization.
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In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.
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The DMA rulings came into force on March 6th, and in line with that, Google have begun rolling out a number of changes to their Search Engine Results Pages (SERP’s). But what does this really mean to advertisers?
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Luis Pedro Martinez, VP Partnerships at Jellyfish, talks with Amazon Ads about holiday insights, campaign optimization and the importance of reporting.
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At this crucial moment in the history of the digital marketing industry, it is essential to reconsider whether the measurement systems and methods that have always existed still make sense in the year 2024.
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Are you ready to transform your advertising game in the new era of privacy? We're excited to present our groundbreaking whitepaper co-published with Meta on GeoLift, a game-changer in the advertising industry.
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Watch our latest webinar: Leveraging Amazon Marketing Cloud: Maximize your insights and measure the success of your holiday campaigns on Amazon. Seize the opportunity to act on your brand insights for Q4 via Amazon Marketing Cloud, gaining a deep understanding of your primary campaign performance, audience metrics, and effective strategies for optimizing in 2024!
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First-party data media activation is changing on March 6 2024 - this article will tell you what you need to know and action ASAP.
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Performance Max (otherwise known as PMax) is Google's latest AI-powered campaign. It has generated significant buzz and is set to influence marketers across various industries. Download our latest white paper to learn more.
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It should be a known fact that most customers expect slick and highly personalized online experiences from every company they engage with. And, as the evolution of technology shows no sign of slowing down, this expectation is only going to increase.
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Nick Emery is a special guest on the AdExchanger Talks podcast
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Geolift forms part of our triple alliance of measurement - three components that are poised to revolutionise how we, as an industry, measure marketing effectiveness.
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Discover how Search Generative Experience (SGE) will impact traffic and rankings from organic search
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Download our white paper and discover how to maximize your app’s potential and stay ahead of the competition.
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Could ChatGPT be your brand's next Strategist? Our Brand Strategy Director, James Croft investigated, finding that while AI may be helpful for brainstorming, you shouldn't write off human input just yet...
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While this paper zooms in on Google Ads, the tips and tricks shared below can be your secret weapon to master any dynamic product ad platform out there - be it Facebook Dynamic Ads, Criteo, Snapchat Product Catalog Ads, or beyond. Don't miss out on the chance to level up your ad game!
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White Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands
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White Paper : Discover how current and future privacy changes can impact your business - for the better.
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Jellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.
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In an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.
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The team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.
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It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
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