How to thrive in the B2A marketing revolution
We split our industry into two audiences: B2B and B2C. But the new frontier is B2A: Brand-to-Agent. In his latest article for The Drum, Jack Symth, Chief Solutions Officer for AI, Planning, and Insights, explores why AI agents are becoming the most important audience you'll never meet, and what it takes to ensure your brand is visible, relevant and chosen by the agents making decisions on behalf of consumers.
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