Power Up PMax plays with AI insights
Marketers are realizing that they have a new audience: the Large Language Models (LLMs) that help millions of customers find, compare, and choose brands every single day. As more LLMs use the open web to inform and refine their recommendations to real people, marketers can expand their Google Performance Max (PMax) strategy to ensure they’re engaging every possible prospect today and priming LLMs to recommend their brand tomorrow.
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