Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
Juliana Jackson, our Director of AI Strategy for Northern Europe, joined the Martech 360 Podcast with Data Demand to talk about AI in marketing without the hype. While AI dominates conversations, most brands remain trapped in experimentation, confusing speed with actual business value.
Read Article
Annabelle Walters, Global Chief People Officer at Jellyfish, joined The Digital Voice™ Black History Month Culture Chats for a candid discussion, unpacking what it truly means for black women to own their space in executive leadership, whilst navigating the nuanced reality of vulnerability at the top.
Read Article
With peak shopping season underway, brands are entering their first major period where AI-led experiences can influence discovery and consideration at a meaningful scale. In this Google POV, Jellyfish Search Architects Victor Batista (Global) and Ryan Potts (EMEA), unpack Google's latest agentic commerce updates and their impact on consumer consideration.
Read Article
To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
Read More