Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
Ash Singh, Senior Strategist at Jellyfish, joined the WARC podcast alongside our client FitFlop to discuss how they tapped into The Multiplier Effect. Through embracing a smarter way to invest in both brand and performance marketing, FitFlop drove +30% YoY revenue growth and +68% ROAS. Listen to the podcast.
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As AI agents and LLMs increasingly mediate consumer choice, new research shows how AI search rewrites how luxury brands are interpreted and ranked. To compete in the generative engine optimization era, brands must rigorously test AI perceptions across the 4Ps and deliberately encode precise, machine-legible luxury cues across all digital touchpoints.
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Global marketing campaigns have long been built around compromise: scale a central idea and dilute it, or prioritise local relevance and risk fragmentation. At SXSW London, Jellyfish presented a provocation disguised as a fictional beer brand inspired by the World Cup. Unity has been created by Jellyfish to explore a question we think marketers are increasingly facing: Does global creative still need to trade consistency for cultural relevance?
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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