Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
Marketers use Category Entry Points to understand how their brand comes to mind when people enter an occasion. But with the growth of AI models, John Dawson, VP of BrandStrategy, explains why brands must move that thinking to encompass a new player, introducing Context Entry Points.
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For years, marketing relied on a "gold standard" of tracking that felt bulletproof. But in 2026, that foundation is cracking. If your data feels "leaky," it’s because it is. Dillan Ramratten, Analytics Director explains why brands aren't just facing a glitch; they are facing a total shift in how measurement works.
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At Jellyfish, we marked International Women's Day by coming together to talk about leadership, confidence, and the power of support networks. Inspired by the 2026 theme “Give to Gain,” we explored a simple idea: when leaders give their time, advocacy, and encouragement to others, everyone grows.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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