Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
Marketing is in the middle of a major reset, and the way brands and agencies work together is changing with it. Joining The Six Sells Podcast, Stephanie Parry, Managing Director, UK&, Jellyfish, dives into the evolution of client-agency dynamics, the forces driving brand influence today, and what it takes to build storytelling that truly resonates.
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To deliver real value, AI can no longer rely on siloed data. In a recent article for New Digital Age, Manpreet Gill, Analytics Director at Jellyfish, breaks down why AI needs data from both sides of Martech and Adtech to start connecting acquisition to retention, media exposure to lifetime value, and targeting to how the customer actually experiences your brand.
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This major expansion of paid media optimization capabilities within our proprietary Share of Model™ Platform, brings together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit through an always-on strategy assistant.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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