Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
Natasha Wallace recently jumped on the That's What I Call Marketing Podcast with Conor Byrne to unpack the trap of "brand flattening," and why stripping out emotion to satisfy LLMs is a massive mistake. Listen to the full conversation here.
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John Dawson, VP Strategy at Jellyfish, recently joined Dylan Conroy on The Ad Podcast to explore one of the biggest questions facing marketers today: AI has an opinion about your brand. Now what? The conversation went beyond the familiar debate around AI search and SEO. Instead, John explored what happens when AI becomes part of the way people discover, evaluate and ultimately choose brands.
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Marketing is in the middle of a major reset, and the way brands and agencies work together is changing with it. Joining The Six Sells Podcast, Stephanie Parry, Managing Director, UK&, Jellyfish, dives into the evolution of client-agency dynamics, the forces driving brand influence today, and what it takes to build storytelling that truly resonates.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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