Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
New Jellyfish research uncovers how AI is reshaping the shopping journey and which brands are actually showing up on the AI shelf. Powered by new Shopping Optimization capabilities within our proprietary Share of Model™ Platform, the analysis reveals what drives AI recommendations at the product level.
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AI Shopping upends the rules of brand leadership, price positioning and competition, according to new Jellyfish research. These insights were made possible by Shopping Optimization, a new capability within Jellyfish’s Share of Model™ Platform, that gives brands a clear understanding of the factors driving AI recommendations, so they can focus their optimization efforts and measure the business impact.
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We're excited to welcome Seun Odeneye as our new Chief Media Officer EMEA. Seun's appointment marks a decisive step in Jellyfish's ambition to build EMEA's first truly agentic media practice, bringing media, strategy, investment, and content together under one AI-native proposition across the region.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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