Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
Speaking at The Future of Media London, Natasha Wallace, Chief Solutions Officer, Media, Strategy & AI at Jellyfish, explored what happens when creators, AI and brand building collide. Here, she shares five essential strategies for brands looking to improve their creator marketing and regain trust from consumers on platforms.
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Jellyfish is thrilled to be recognized among Europe’s top creators for our work with Warner Bros. Entertainment and Brico Dépôt. Take a look behind the strategy, creativity, and execution that turned bold ideas into award-winning brand engagement at this year’s Lovie Awards.
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Seun Odeneye, our Chief Media Officer for EMEA, unpacks why he sees Jellyfish as a disruption powerhouse. From breaking down silos between paid, owned, and earned media to navigating the agentic AI era, here is how he plans to rewrite the modern agency playbook.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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