Preparing for the future with smart thinking

Preparing for the future with smart thinking

Jellyfish combined razor-sharp thinking with ultra-efficient workflows to orchestrate an intelligent digital strategy and execution plan that delivers perfect performance.


Rackspace transforms the way companies do business by helping them adopt and adapt to tomorrow’s technologies. They know the latest thinking and innovative ideas will keep their clients ahead of the curve – and Jellyfish is helping them do it.


Combining razor-sharp thinking with ultra-efficient workflows, we’ve orchestrated an intelligent digital strategy and execution plan that delivers perfect performance.

We’ve enhanced data collection and measurement to help them make smarter decisions and improve media cost efficiencies. 

 And through ongoing optimisation and testing, we’re constantly improving our process to increase our effectiveness.

Outstanding Results

  • Bookings revenue improved by 11% with 48% less spend year over year
  • Average order of sale increased by 91% year over year
  • Cost-per-lead decreased by 16% year over year
  • Cost-per-opportunity decreased by 16% year over year
  • Cost-per-booking decreased by 11% year over year

By working closely with Rackspace and thoroughly understanding their business, their approach, and their customers, we’re building their perfect digital journey.

Data. Innovation. Growth together.


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10 Jun 2024Jellyfish

40% Waste*, 100% Opportunity: Revolutionizing Digital Ad Spend with Supply Path Optimization

Programmatic advertising often sees 40% of budgets lost in the supply chain due to numerous intermediaries and reselling fees. Discover how our experts address these inefficiencies with advanced Supply Path Optimization (SPO), reducing costs and boosting performance by streamlining ad paths and leveraging detailed data analysis.

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12 Apr 2024Brooke Truskey

3 Effective strategies to unlock retail media performance with Amazon Marketing Cloud

In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.

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20 Mar 2024Jack Smyth

Understanding Share of Model: a vital metric for progressive marketers

As artificial intelligence (AI) continues to advance, the role of large language models (LLMs) like ChatGPT, Meta’s Llama 2, and Microsoft’s Copilot becomes increasingly significant. In a recent article with Adweek, Jack Smyth, Chief Solutions Officer at Jellyfish, discusses how these AI-powered chat programs are not only answering billions of search queries each day but also shaping perceptions of brands. 

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