Google Ad Manager Fundamentals

Learn how to make the best out of the Google Ad Manager platform with hands-on practical exercises on this one-day fundamentals course.
1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
On this course you'll learn about the core modules in Google Ad Manager such as inventory management and campaign trafficking in delivery.

From inventory blueprinting, ad units creation, ad tags implementation, sponsorship campaign trafficking and AdSense integration, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Google Ad Manager.

Our Google Ad Manager Fundamentals course is offered as a private training session. It can be delivered on-site at your office, a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is aimed at publishers who want to use Ad Manager to manage ad delivery on properties. It is also suitable for those in a traffic management, analyst or web development role.

Walk away with the ability to:
  • Describe the benefits of an Ad Management Platform
  • Create an inventory blueprint
  • Generate and implement DFP GPT tags on your website
  • Traffic sponsorship campaigns
  • Integrate your Google AdSense account in Google Ad Manager to sell remnant inventory
Course agenda
Introduction to Google Ad Manager
  • Benefits of using an ad management platform
  • Yield Management Principles
Admin tab
  • User management in Google Ad Manager
  • Google AdSense and Google Analytics integration
Inventory Set-up
  • Ad Units principles & structure
  • Ad Units creation
  • Key-values and placements
  • Inventory Blueprint exercise
Google Ad Manager Tagging
  • Understand Google Publisher Tags
  • Generate GPT Tags
  • GPT tags implementation
  • Testing ad tags implementation
Campaign Trafficking
  • Ad Manager Campaign Hierarchy
  • Understand line items priorities
  • Campaign Trafficking exercise
  • Troubleshooting Line items delivery issues
Monetize Remnant inventory
  • Introduction to AdSense
  • Trafficking AdSense line items
  • Trafficking house line items
Reporting in Ad Manager
  • Google Manager “Home” reports
  • Forecasting reports
  • Delivery & billing reports
Programmatic with Google Ad Manager
  • Programmatic Guaranteed deals
  • Introduction to Google Ad Exchange
  • Google d Exchange key features
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