Google Ad Manager Fundamentals

Name: Google Ad Manager Fundamentals
Start: 2023-07-18 00:00:00
Location: Virtual Classroom

Learn how to make the best out of the Google Ad Manager platform with hands-on practical exercises on this one-day fundamentals course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this course you'll learn about the core modules in Google Ad Manager such as inventory management and campaign trafficking in delivery.

From inventory blueprinting, ad units creation, ad tags implementation, sponsorship campaign trafficking and AdSense integration, we will share with you general best practices in order for you to gain a general understanding of the main functionalities and benefits of Google Ad Manager.

Our Google Ad Manager Fundamentals course is offered as a live Virtual Classroom or private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

This course is aimed at publishers who want to use Ad Manager to manage ad delivery on properties. It is also suitable for those in a traffic management, analyst or web development role.

Walk away with the ability to:

Describe the benefits of an Ad Management Platform
Create an inventory blueprint
Generate and implement DFP GPT tags on your website
Traffic sponsorship campaigns
Integrate your Google AdSense account in Google Ad Manager to sell remnant inventory

Course agenda

Introduction to Google Ad Manager

Benefits of using an ad management platform
Yield Management Principles

Admin tab

User management in Google Ad Manager
Google AdSense and Google Analytics integration

Inventory Set-up

Ad Units principles & structure
Ad Units creation
Key-values and placements
Inventory Blueprint exercise

Google Ad Manager Tagging

Understand Google Publisher Tags
Generate GPT Tags
GPT tags implementation
Testing ad tags implementation

Campaign Trafficking

Ad Manager Campaign Hierarchy
Understand line items priorities
Campaign Trafficking exercise
Troubleshooting Line items delivery issues

Monetize Remnant inventory

Introduction to AdSense
Trafficking AdSense line items
Trafficking house line items

Reporting in Ad Manager

Google Manager “Home” reports
Forecasting reports
Delivery & billing reports

Programmatic with Google Ad Manager

Programmatic Guaranteed deals
Introduction to Google Ad Exchange
Google d Exchange key features

Book this course

Location

Date

$549 ex TAX