Google Ad Manager Fundamentals

Name: Google Ad Manager Fundamentals
Start: 2023-10-19 00:00:00
Location: Virtual Classroom

5 / 5 Feefo reviews

Learn how to make the most out of the Google Ad Manager platform with hands-on practical exercises on this one-day fundamentals course.

1 day course

Supporting material

Virtual, Private

Virtual Classroom

A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

On this course you'll learn about the core modules you can find in Google Ad Manager, such as inventory management and campaign trafficking in delivery.

From inventory blueprinting, ad units creation and ad tags implementation to sponsorship campaign trafficking and AdSense integration, we’ll share general best practices with you so that you can gain a general understanding of the ad management platform’s main functionalities and benefits.

Our Google Ad Manager Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the US.

Course overview

Who should attend:

This course is aimed at publishers who want to use Ad Manager to manage ad delivery on properties. It’s also suitable if you’re in a traffic management, analyst or web development role.

What you'll learn:

By the end of this course, you will be able to:

Describe the benefits of an ad management platform
Create an inventory blueprint
Generate and implement DFP GPT tags on your website
Traffic sponsorship campaigns
Integrate your Google AdSense account in Google Ad Manager to sell remnant inventory

Course agenda

Introduction to Google Ad Manager

Benefits of using an ad management platform
Yield management principles

Admin tab

User management in Google Ad Manager
Google AdSense and Google Analytics integration

Inventory Set-up

Ad Units principles and structure
Ad Units creation
Key values and placements
Inventory Blueprint exercise

Google Ad Manager Tagging

Understand Google Publisher tags
Generate GPT tags
GPT tags implementation
Testing ad tags implementation

Campaign Trafficking

Ad Manager campaign hierarchy
Understand line item priorities
Campaign Trafficking exercise
Troubleshooting line item delivery issues

Monetize Remnant inventory

Introduction to AdSense
Trafficking AdSense line items
Trafficking house line items

Reporting in Ad Manager

Google Manager “Home” reports
Forecasting reports
Delivery and billing reports

Programmatic with Google Ad Manager

Programmatic Guaranteed deals
Introduction to Google Ad Exchange
Google Ad Exchange key features

Book this course

Location

Date

$549 ex TAX