Our practitioners have a wealth of experience on how to plan, deliver and report on Display & RTB campaigns and will teach you how to develop successful strategies.
This course is accredited by CPD and aims to provide an in-depth look at programmatic & RTB display advertising and why it is so important as part of today’s marketing mix.
We’ll provide theoretical insight into how the channel works and take a look at the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).
We'll also examine the delivery and targeting options in Google's DoubleClick Bid Manager Demand Side Platform along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.
At the end of the day, you’ll have a thorough understanding of how the programmatic display world works, how this can be applied to virtually all marketing scenarios and how to brief, measure and confidently select partner technologies or programmatic companies to fulfil your campaigns.
Our Programmatic & RTB Display course is available at our training facility in San Francisco. We also offer private training at a location of your choice or via Virtual Classroom.