Platform Power Plays: Winning Strategies for Peak Season 2025

Peak season 2025 is set to be more competitive than ever. To win, retail marketers must navigate shifting consumer behaviors, increased ad costs, the rise of AI-powered creative, and multiple opportunities across platforms.

This 1-hour broadcast features guest speakers from Google, Meta, Amazon, TikTok, Pinterest, and Snap, as well as our own Jellyfish experts, each sharing must-know tips to help brands maximize impact when it matters most.

• Master the battlegrounds: Understand the holiday consumer landscape, from Google and YouTube’s seasonal culture and high-intent searches to Pinterest’s early planners and TikTok’s culture-driven moments
• Supercharged data: Fuel strategies with first-party data and algorithms. See how Amazon’s exclusive shopper insights and Pinterest’s unbranded searches create stronger targeting and measurable outcomes
• Go multimodal: Unlock integrated media, AI-powered creative, and creator-led campaigns. Learn how Snap engages 90% of Gen Z, TikTok fuels real-time cultural engagement, and YouTube inspires action at scale
• Plan for performance: Build campaigns with confidence by learning how to flight budgets, align spend with peak moments, and create closed-loop measurement systems, leveraging Amazon’s flywheel and Google’s search trends

Watch the broadcast below!