Grow your brand across the app store ecosystems
More brands are becoming app-first or at least app-migrant. This is because consumer adoption of apps is expected to grow at a pace of 10% per year, with an estimated 200 billion app downloads per annum by 2025.* That will bring a lot of digital competition to the app stores, where there already are 7.5 million apps competing for 1 trillion dollars per year.* As an average app user spends 3 hours per day on apps, this means an average of 15 million USD is generated per minute.* No brand, including yours, can afford to miss out on this.
Stand out in the app store ecosystems, or an app will inevitably outmatch your brand — the only way to win is by developing and executing a well-rounded App Store Optimisation (ASO) strategy.