Currys Goes Full Charge on SEO with Jellyfish

Currys, the UK & Ireland’s largest electrical retailer and aftercare provider, has appointed Jellyfish as its SEO Agency of Record, partnering on a scope that includes advanced SEO capabilities and adoption of new and emerging AI Search experiences. 

Jellyfish will lead activity across the UK & Ireland, leveraging its variety of proprietary technology including Share of Model™ which measures and monitors brand visibility and presence across generative engines and search results. The activity will focus on the roll out of a Generative Engine Optimisation (GEO) programme, and deploy Jellyfish’s award-winning One Search proposition to unify paid and organic media, supported by Digital PR. It will also add search intelligence mapped to Currys’ trade cycle and deliver at-scale content optimisation using humans and AI.

At the leading edge of AI-era marketing, Jellyfish unites media, creative and data through advanced technology and Generative AI, redefining search, insights, asset creation, optimisation, commerce and community with a clear, client-first focus.

Nick Fettiplace, Managing Director, Jellyfish UK outlines the importance of retailers embracing this new era of Search, defined by new features, surfaces, platforms, and customer experiences. He comments, "It’s an era where LLMs are our newest audiences, and where the next shopper on a website could be an agent, not a person. As Currys looks to lead in this evolving landscape, it has been inspiring to hear their ambitions for Search; ambitions that Jellyfish is perfectly positioned to accelerate. We’re excited to get the partnership underway, and feel incredibly privileged to be working with one of the UK's most loved retailers on such an exciting brief!”