Jellyfish Wins Silver at Cannes Lions 2025 for Apple’s Severance S2 Integrated Campaign

We’re beyond proud to share that Jellyfish won a Silver at Cannes Lions 2025 in the Social & Creator category for our work on the Severance S2 Integrated Campaign with Apple TV+. A big win for creativity, teamwork, and storytelling. Congratulations to Apple and thank you for the partnership! 

Rooted in social, the campaign blurred the lines between the severed world and our own, activating lore-rich creator content and Lumon-style workplace memes to reignite fandom and invite new audiences in. We brought the tension to life in the real world too, with a haunting Grand Central Terminal takeover that pulled commuters straight into the show’s unsettling universe.

In just 48 hours, the campaign earned 1 billion impressions, 3.5 million engagements, and sparked over 77,000 organic social mentions. It didn’t just make noise, it fueled sustained cultural conversation and helped Severance become the most-watched show in Apple TV+ history.

"This award is testament to the incredible creativity the Jellyfish team have joyfully and prolifically delivered since winning the pitch in early 2024,” said Jo Wallace, Global Executive Creative Director at Jellyfish. “It’s also a killer example of what’s possible when you build a true partnership with such a visionary team of clients. Congratulations to everyone involved.”

“This campaign is what happens when breakthrough creative meets deep social media platform fluency,” said Nick Emery, CEO of Jellyfish. “We are built for how people experience content today and proud to have helped Apple TV+ turn a cult favorite into a cultural force.”

This win reflects broader momentum for Jellyfish, which continues to push boundaries through innovations like its AI Studio, Gen AI platform Pencil, Autonomous Marketing framework, and Share of Model™ platform—redefining how media, creativity, and technology intersect for brands such as Google, Bissell, Amazon, and Uber.

Special thanks to our Jellies involved in this work:

Creative team:

Michael Walsh Kirwan, Gabe Koplowitz, Kate Cliffen, Aaron Locke, Marie Bardi-Salinas, Victoria Pearlman, Brianna McDonnell, Zach Silberberg, Jennifer Lynn, Reid Pope, Shruti Ashok, Maison Priest, Jason Jobe, Dan González, Mario Uriza.

Account Lead, Integrated Producers, Community Managers:

Ashley Wrye, Sam Amatuzzo, Leanne Park, Kelly Stock, Isla Driver, Karishma Daibee, Maria Elena Muscatello, Lakshmy Garza, Apshara Winn

Strategy:

Natalie Hapgood, Charlie Dixon, Sheva Ahmadi

Sr. Leadership:

Natalie Winford, Jo Wallace, Cayal Mathura, Noelle Chehab

Shout out to everyone involved: Benarroch Productions, Kamp Grizzly, Omelete Company, OMD, Redhouse, Kill 2 Birds, LA - Lindeman & Associates, Ralph, Collectively.