Amazon Fashion Driving brand awareness through tactical talent content

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Driving brand awareness through tactical talent content

Discover how Amazon Fashion became the go-to destination in 2023 for summer and travel gear for Milenials and Gen Z audiences.

Who

Amazon Fashion wasn't front of mind for Gen Z and Millennial shoppers when it came to summer or travel wear. Jellyfish were challenged to position Amazon Fashion as the go-to destination in 2023 for summer and travel gear for Millennials and Gen Z in UK/DE/FR/IT/ES markets.

Jellyfish solution

We created an 8-week social-first campaign to inspire new and existing customers around the 2023 Summer Collection with a message of self-expression, body positivity and rejecting stereotypes, delivered through an activation that leverages innovative and platform-native formats, talent and behaviours.

We worked with our partners to recruit 13 talent in both the UK and Germany to generate authentic content and drive fan engagement.

Our campaign was broken across two creative themes:

Glossy studio shoot lookbook
Self-shot creator lead concept playing on the ‘what I ordered, what I got’ social trend

Results

Results

383M

Impressions 87% over target

€0.64

CPM 44% lower than planned

Resources

15 Apr 2024Zach Gerbrick

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We are thrilled to announce that Jellyfish has been officially certified as a global AdTech Reseller for Amazon Demand-Side Platform (DSP). This prestigious badge empowers Jellyfish to offer Amazon DSP services to partners and brands seeking to take control of their AdTech operations.

12 Apr 2024Brooke Truskey

3 Effective strategies to unlock retail media performance with Amazon Marketing Cloud

In today's ever-evolving digital landscape, mastering the art of retail media is paramount for brands seeking to thrive in the competitive market. Understanding how to leverage Amazon Marketing Cloud (AMC) is key to drive performance and enhance audience engagement. Our experts are here to share three effective strategies to leverage Amazon Marketing Cloud for better results.

12 Mar 2024Eb Adeyeri

Navigating social media advertising trends in 2024: insights from Jellyfish

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