Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
User Experience (UX) and Conversion Rate Optimization (CRO) are two sides of the same coin. Mark Clayton, Senior UX Designer, explains why great digital experiences don’t come from aesthetics or optimization alone, but from the seamless alignment of both. By fostering continuous collaboration, UX and CRO together become a self-improving system, one that delivers smarter solutions to addresses client challenges more holistically.
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Currys, the UK & Ireland’s largest electrical retailer and aftercare provider, has appointed Jellyfish as its SEO Agency of Record, partnering on a scope that includes advanced SEO capabilities and adoption of new and emerging AI Search experiences.
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Amazon Ads unBoxed was a crucial moment, clearly signaling Amazon's ambition to transform its Demand-Side Platform (DSP) into the industry’s most powerful and strategic full-funnel ad machine. James Bourner, VP AdTech Solutions & Briana Cifelli, Senior Director, Retail Media at Jellyfish, share their insights. The key themes they identified weren't isolated product updates; they were interconnected moves designed to simplify strategy, democratize data, and expand premium reach.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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