Luxury eyewear brand Gentle Monster boosted its return on advertising spend (ROAS) by +39% during a crucial pre-holiday period by partnering with Share of Model™ to optimize its US Performance Max campaigns.
Gentle Monster set out to understand how AI perceives its brand and products. Partnering with Jellyfish and leveraging insights from the Share of Model™ platform, the team transformed these AI-driven perceptions into smarter search activations — turning brand insight into measurable performance gains.
The agency model built on executing media buys is reaching its limits. Featured in Campaign UK’s 'The Year Ahead 2026,' Nick Fettiplace, Managing Director, UK, shares his perspective on how agency and client partnerships will evolve. From navigating AI-led transformations to mastering data and measurement, Nick breaks down how agencies must step up as strategic advisors in an increasingly automated world.
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2026 has officially landed and this year will mark the acceleration of agentic-driven Gen AI content at scale. From agentic commerce to privacy-first attribution, the year ahead will reward brands that integrate AI strategically rather than tactically. See what some of our Jellyfish experts predict for brands ready to scale smarter.
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User Experience (UX) and Conversion Rate Optimization (CRO) are two sides of the same coin. Mark Clayton, Senior UX Designer, explains why great digital experiences don’t come from aesthetics or optimization alone, but from the seamless alignment of both. By fostering continuous collaboration, UX and CRO together become a self-improving system, one that delivers smarter solutions to addresses client challenges more holistically.
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To mark the 25th anniversary of the cult horror franchise, Final Destination returned in 2025 with Final Destination: Bloodlines. Warner Bros partnered with Jellyfish to design a bold, eerie activation designed to reintroduce the saga and tap into Gen Z's taste for twisted thrills.
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